Elevating the quality of rural industrial products.

In recent years, Thai Nguyen has become a shining example in the development of rural industrial products, with many outstanding products establishing their position in both domestic and international markets. Thanks to comprehensive investment in raw material areas, processing technology, packaging design, and commercialization, these products contribute to increasing the value of agricultural products, affirming the quality and identity of the province's agriculture.

Typical rural industrial products and OCOP products from Thai Nguyen are displayed and introduced at many major exhibitions and fairs inside and outside the province.

A new level of rural products

Located at the gateway to the Northern Midlands and mountainous region, Thai Nguyen has great potential for developing agriculture and rural industries, while also holding a strategic position connecting various economic regions. Following the administrative merger, the province has more favorable conditions to plan raw material areas and build sustainable value chains for specialty agricultural products, from production and processing to consumption.

To date, Thai Nguyen has more than 560 OCOP products that have achieved 3-5 stars, including 113 4-star products and 10 5-star products. This is the result of leveraging local strengths, linking agricultural production with processing industries and trade promotion.

Among them, the most prominent are renowned tea brands such as: Shrimp Bud Tea (Hao Dat Tea Cooperative), Ngoc Tinh Lien Lotus-Infused Tea (Tan Cuong Xanh Co., Ltd.), Tea, Shrimp Bud Tea (Thai Son Tea Cooperative), Flower-Infused Tea (Son Dung Tea Cooperative) - all recognized as typical national-level rural industrial products.

Thai Nguyen has 6 products that have been honored and awarded certificates as outstanding national rural industrial products in 2025.

Besides tea, the northern region of the province also develops processed agricultural products that meet national standards, such as Tai Hoan vermicelli, Tan Thanh Cooperative turmeric starch, and Bac Ha Nano Curcumin. Some products have been exported to the US, Laos, and Thailand, demonstrating the increasingly high competitiveness of Thai Nguyen's rural industries and showing the harmonious combination of traditional values ​​with modern technology.

In the 2024 selection program for outstanding rural industrial products, Thai Nguyen has 54 products at the provincial level, 14 products at the regional level, and 4 products at the national level, contributing to the formation of a diverse and high-quality rural industrial ecosystem.

By 2025, six products from the province will continue to be recognized by the Ministry of Industry and Trade as typical national-level rural industrial products (according to Decision No. 2568/QD-BCT dated September 15, 2025), including specialties from Tan Cuong tea region such as: Shrimp Bud Tea, Ngoc Tinh Lien Lotus-infused Tea, Tuyet Huong Tea, Tam Tea, Flower-infused Tea, along with Bac Kan Turmeric Extract - a regional linkage product demonstrating the open development direction of rural industries in Thai Nguyen.

Misaki Vietnam Co., Ltd. (Thanh Thinh commune) processes agricultural products for export to the Japanese market.

Mr. Nguyen Van Cuong, Director of Bac Kan Agricultural Products Joint Stock Company, shared: "Bac Kan turmeric is not only a typical national-level rural industrial product but also reflects the aspirations of the midland and mountainous region to reach further. The company focuses on developing a sustainable value chain and diversifying turmeric products, so that each product bears the distinctive identity of Vietnamese agricultural products and affirms its position in the international market."

Expanding the reach of the Thai Nguyen brand.

Typical agricultural products from Thai Nguyen not only meet quality standards and have sophisticated designs but also reach international markets, generating impressive revenue and elevating the local brand. Examples include Shrimp Bud Tea from Hao Dat Tea Cooperative and Nano Curcumin from Bac Ha Pharmaceutical Technology Joint Stock Company, which clearly demonstrate the power of technological innovation, creativity, and modern management.

Ms. Dao Thanh Hao, Director of Hao Dat Tea Cooperative, said: Being recognized as a typical national rural industrial product has expanded export opportunities and enhanced the brand value of Thai Nguyen.

Hao Dat Tea Cooperative's Shrimp Bud Tea has been recognized as a typical national rural industrial product and is favored by consumers.

Mr. Nguyen Van Hanh, Director of Bac Ha Pharmaceutical Technology Joint Stock Company, shared: "Nano Curcumin being recognized as a typical national-level rural industrial product in 2024 has opened up great opportunities for the business. The product is favored by consumers both domestically and internationally, and has been introduced in the US and South Korea, leading to significant revenue growth. Along with support in terms of modern factory facilities and equipment from the Department of Industry and Trade, the company has improved its production capacity and ensured stable quality."

Thanks to the application of advanced processing lines, traceability, and brand protection, many agricultural products from Thai Nguyen have reached the US, South Korea, Laos, and Thailand. From traditional products like tea, vermicelli, and turmeric to high-tech products, Thai Nguyen's agricultural products are becoming "valuable" commodities, contributing to revenue growth, creating resources for reinvestment, technological improvement, and expansion of production scale.

To promote the development of the industrial and handicraft sector, the Thai Nguyen Department of Industry and Trade is implementing many comprehensive solutions including: supporting technology transfer, investing in modern machinery and factories; guiding packaging and label design; supporting trademark registration, training in management skills, marketing, and trade promotion; creating conditions for businesses to participate in trade fairs, exhibitions, online trade, and on e-commerce platforms.

The province's industrial promotion programs prioritize supporting typical rural industrial products, helping businesses expand their markets, ensure stable output, and enhance their competitiveness.

Exhibition space showcasing typical rural industrial products of Thai Nguyen at the Autumn Fair 2025 (taking place from October 26 to November 4).

Mr. Duong Van Hoan, Deputy Director of the Department of Industry and Trade, emphasized: The Department always accompanies businesses, cooperatives, and production facilities, providing comprehensive support from technology and factory facilities to brand building and market expansion. Many rural industrial products from Thai Nguyen have been exported, preserving traditional identity while affirming their position in domestic and international markets.

Being recognized as a typical rural industrial product at the provincial, regional, and national levels affirms its quality and opens opportunities for businesses to participate more deeply in trade promotion, advertising, digital transformation, and technological innovation programs. This is a "passport" that helps Thai Nguyen's rural industrial products reach further, affirm the regional brand, and spread the value of modern agriculture.

The widespread adoption of typical agricultural products is contributing to positioning Thai Nguyen's agricultural brands in domestic and international markets. This achievement stems from innovation and creativity in production and serves as a driving force for businesses and cooperatives to continue investing in technology, enhancing competitiveness, and affirming the position of Thai Nguyen's agricultural products in the global value chain.

Source: https://baothainguyen.vn/kinh-te/202510/nang-tam-san-pham-cong-nghiep-nong-thon-a72229d/