Thai star Bright Vachirawit helps Burberry make millions of dollars

With over 17 million followers on Instagram and a brilliant career as an actor, singer and businessman, Bright Vachirawit's appeal goes beyond his handsome looks.

From the resounding success of “2gether: The Series”, Bright Vachirawiit is gradually affirming his position as an “Asian muse” in the eyes of international fashion enthusiasts - Photo: Harper's Bazaar

There's no denying that Asian stars have always had a strong influence, but it's only in recent years that their influence has been truly recognized by the luxury fashion world.

According to Forbes magazine, from September 2022, in the Earned Media Value rankings, Asian artists have continuously led and this has made many major fashion houses pay special attention.

Among them, Thailand's top star Bright Vachirawit was honored as the most influential person.   at London Fashion Week Spring/Summer 2024. With just 3 posts on Instagram, he brought Burberry (the brand for which he is a global ambassador) a media value of up to 3.2 million USD.

At the age of 27, Bright Vachirawit is "making waves" on the international fashion map.

"It's very difficult to always stay honest in this day and age. Sometimes we can unintentionally hurt someone, even though we don't intend to. The important thing is that if we make a mistake, we need to know how to fix it" - he shared with Harper's Bazaar - Photo: L'OFFICEL

"Asian muse" is being sought after wildly

When Bright Vachirawit became the face of Calvin Klein's fall 2024 campaign, Creative Director Daniel Lee described him as "a talented and incredibly hard-working artist," emphasizing that the collaboration was not just about fame: "We choose our spokespeople because they convey the values ​​that the brand aims for."

Looking back at his career path and achievements over the years, Bright Vachirawit humbly shared: "Actually, I'm just an ordinary guy, passionate about many types of art."

Bright Vachirawit is the face of Calvin Klein's fall 2024 campaign - Photo: FORBES

But the mark he left behind was completely different: Burberry's first global ambassador in the South Asia- Pacific region; the first Thai actor to win the Korean Updates Awards for Asian Artist of the Year; the first Thai artist to receive the Asian Culture Awards .

He is also the first Thai artist to appear at the Met Gala, and is among the most mentioned male celebrities at the 2023 Met Gala; won the GQ Men of the Year award twice in a row (2022 - Actor of the Year, 2023 - Global Star of Thailand); entered Forbes 30 Under 30 Asia ... And the list doesn't stop there.

It is clear that fashion is becoming an increasingly important factor in Bright Vachirawit's journey to stardom.

Bright Vachirawit appeared at Met Gala 2024 - Photo: VOGUE

"Fashion is also a branch of art that I am very interested in. I see fashion as a mirror that reflects each individual's identity, thoughts, personality, and even personality through the way we coordinate and choose outfits" - Bright Vachirawit said.

He expressed his honor to have the opportunity to collaborate with many leading fashion brands and was especially moved to attend Met Gala 2024 as Burberry's global ambassador: "Anything related to art - music , singing, painting or creative activities - fascinates me. And Met Gala is definitely a memorable, unforgettable experience in my career."

Bright Vachirawit possesses impressive mixed-race beauty. With a Thai-American father and a Thai mother, he inherited harmonious features, both sharp and soft, creating a special, unmistakable attraction - Photo: VOGUE

Not only stopping at the role of an artist, Bright Vachirawit also attracted attention when he established the artist management company Cloud9 Entertainment in 2023.

"I wanted to create a space where every artist can freely express themselves and explore their own creative path.

"I don't think starting a company is a trend, but rather an opportunity for each artist to fully express themselves. At Cloud9, we all have a supporting role and grow together as a team," Bright Vachirawit explained.

The birth of Cloud9 Entertainment also contributed to creating a new wave in the Asian artist world, when many stars began to establish their own companies, including Lisa (BlackPink) - Photo: ELLE

Community spirit and love for art soon became part of Bright Vachirawit's journey. In 2020, he founded the streetwear brand ASTRO Stuffs, inspired by Thai street style.

Each collection contains personal stories, combining a passion for sports, especially Muay Thai, with a love of nature.

At 26, Bright Vachirawit's global journey has only just begun. When asked about the future, he affirmed: "I always like to challenge new things, different from what I have done before. I will continue to develop myself and collaborate on creative, bold projects to overcome all limits."

"Clothes carry a unique energy for me, each item has its own spirit and personality. I especially love street fashion, because in Thailand this style has its own uniqueness, very different and interesting" - Bright Vachirawit shared - Photo: ELLE

His style is always diverse and flexible, easily switching from simple, comfortable everyday outfits to high-end, sophisticated and unique designs on the red carpet - Photo: VOGUE

Bright Vachirawit's Instagram account currently has more than 17.4 million followers, showing his strong appeal - Photo: ELLE

"I'm still on a journey to find the best way. It's not easy because each role requires a different way of thinking. Before, I worked too hard, giving 100% but my body felt like it had to endure 200%. I'm still not perfect, but at least I'm learning to find balance" - he shared with Harper's Bazaar - Photo: BURBERRY

Back to topic

Shanghai

Source: https://tuoitre.vn/sao-thai-lan-bright-vachirawit-giup-burberry-boi-thu-trieu-do-20250912164034006.htm