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ShopeeFood launches new feature, enhancing online ordering experience

ShopeeFood has just officially launched 2 new features "An Ngon Re, ShopeeFood Bao" and "ShopeeFood Trum Deal" with the desire to improve the user experience when ordering food, bringing more novelty and convenience.

Hà Nội MớiHà Nội Mới10/05/2025

Ms. Hoai Anh, representative of ShopeeFood said: “The launch of the two features An ngon re and Trum deal is part of ShopeeFood's strategy to attract the young generation of consumers - a group of customers who prioritize looking for unique and new experiences in their daily lives.

Capturing this trend, ShopeeFood has turned simple food ordering into a more emotional journey of experience - where users are satisfied with delicious meals, enjoy the joy of hunting for deals, closing orders at attractive prices and participating in interactive activities on interesting livestream sessions. At the same time, through new features, ShopeeFood also supports sellers to better reach diverse customer segments, thereby optimizing revenue on the platform."

“Eat Deliciously Cheap - ShopeeFood Bao” delicious food for only 30,000 VND

With the “Eat Deliciously Cheap, ShopeeFood Cover” feature, users can order their favorite dishes for a maximum price of only VND30,000 (including delivery fee), or even VND15,000 on special promotion days. This feature focuses on building a list of dishes selected from partners at reasonable prices, targeting office workers, students, and apartment residents - those who regularly order online and want to save money.

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After 3 days of launching, "An Ngon Re, ShopeeFood Bao" recorded a growth in usage of up to 200% per day, with users ordering the most between 11am and 5pm with dishes such as rice, vermicelli and noodles.

“ShopeeFood Deal Boss” feature - buy now, eat later, eat well and save money

Inspired by the habit of "hunting for deals" on e-commerce platforms, "ShopeeFood Deal Boss" brings users a new and unique food ordering experience - "buy now, eat later". Specifically, users can hunt for delicious food deals with discounts from 30%. Especially at 11am and 5pm every day, Super Deal Boss will appear on the platform with preferential privileges of up to 50%. Notably, these delicious food deals will be accumulated in the voucher wallet and users will flexibly use them in the next 07 days right on the application.

With the desire to help users get acquainted with this interesting feature faster, in the livestream session on May 17, ShopeeFood will combine a young and humorous guest lineup to explore more of the appeal of "ShopeeFood Deal King" with a series of hot dishes with discounts of up to 50% and free shipping vouchers. Also in this live session on May 17, ShopeeFood will officially put all the deals in the "Cart" section, helping livestream viewers to order dishes more conveniently and easily.

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ShopeeFood Marathon Livestream has become a popular entertainment activity among users, providing a unique and interesting interactive space.

ShopeeFood elevates the multi-sensory food ordering experience

It can be seen that, through new features and the orientation of promoting the model of combining entertainment with cuisine , ShopeeFood is gradually transforming the online food ordering experience into a journey that awakens all the senses - where taste and smell are sublimated through each delicious dish, satisfying the eyes with a series of attractive images and a vivid app interface, and the hearing is "pampered" through witty juggling from artists in livestreams, or smooth "touches" on the application to discover exclusive offers.

By blending culinary excellence with creative content and cutting-edge technology, ShopeeFood is redefining the role of an online food delivery app - from an essential service to a multi-layered emotional delight.

“Our goal is to become a lifestyle companion for the younger generation of users who are not only looking for a simple meal, but also crave for an exciting and different culinary journey,” added Ms. Hoai Anh.

Source: https://hanoimoi.vn/shopeefood-ra-mat-tinh-nang-moi-nang-tam-trai-nghiem-dat-mon-truc-tuyen-701789.html


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