Effective combination of sports and tourism - Lang Son Newspaper and Radio and Television Station

A corner of the coastal city of Da Nang. (Photo: THANH THAO) — A corner of the coastal city of Da Nang . (Photo THANH THAO)

This is both a sports competition that contributes to promoting tourism and communication development of the dynamic coastal city.

The initial success of Nhan Dan Newspaper National Table Tennis Championship The 43rd edition is the result of a thorough preparation process, from competition infrastructure to reception, communication, and sports- tourism promotion. For many years, the Da Nang city government has determined that sports are not only a competitive activity for high achievements or a movement, but also very effective in promoting the image of tourism.

The synergy of MICE tourism and sports

Accompanying throughout the organization of the 43rd Nhan Dan Newspaper National Table Tennis Championship, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City Nguyen Trong Thao affirmed that hosting the tournament is one of many activities of Da Nang to build the image of an event city, promoting sports economy associated with tourism. On average, Da Nang organizes from 15 to 20 national and international sports tournaments each year, and is trusted to host thanks to its methodical, professional and safe organization.

The success of sporting events held in Da Nang has affirmed the city’s strong attraction to domestic and foreign athletes, businesses, and organizers. This year’s Nhan Dan Newspaper National Table Tennis Championship alone had an average stay of nearly 10 days for delegations. Tien Son Sports Palace - the venue for the tournament is operated optimally. This is a clear demonstration of investment in sports infrastructure to serve the competition, while also creating a competitive advantage for tourism combining meetings, incentives, conferences and exhibitions (MICE) and experiential tourism.

Journalist Ta Quang Dung, Head of the Culture and Society Department of Nhan Dan Newspaper and Head of the Organizing Committee of the tournament, shared that this year's tournament is the largest ever, gathering 22 delegations with more than 200 top athletes from across the country. The close coordination between Nhan Dan Newspaper, the Vietnam Sports and Physical Training Department, the Vietnam Table Tennis Federation and local authorities, especially the Department of Culture, Sports and Tourism of Da Nang, are important factors in ensuring the tournament takes place smoothly in terms of both expertise and community influence.

Indeed, the event not only created a playground for athletes to compete, but also provided an opportunity for journalists to leave their mark with unique images of the beautiful coastal city. From camera angles at Tien Son Sports Palace, updated news to livestreams on Nhan Dan Newspaper's digital platforms, thousands of daily views brought the image of a youthful, modern, and friendly Da Nang to audiences nationwide and internationally.

Director of the Vietnam Sports Department Nguyen Danh Hoang Viet affirmed that the Nhan Dan Newspaper National Table Tennis Championship is one of the long-standing tournaments with high professional quality in the national competition system. Da Nang hosting the tournament in 2025 not only affirms the orientation of professionalizing high-performance sports, but also demonstrates the trend of linking sports with tourism, media and community.

According to the direction of the Vietnam Sports and Physical Training Department, in the coming time, major sports tournaments will continue to be brought to localities with advantages in tourism and cultural infrastructure such as: Da Nang, Quang Ninh, Can Tho, Lam Dong, Ca Mau... Along with that is professional support, communication and business connection, improving the quality of tournaments and developing sports economy.

Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu commented: “Organizing large-scale tournaments like this not only helps to extend the length of stay and increase tourists’ spending, but also creates a strong media effect, contributing to spreading the image of Da Nang widely. This is a typical example of the strategy of connecting sectors to increase the internal strength of local socio-economic development.”

The National Tourism Administration is also developing support policies such as visa exemptions, service incentives, and promoting investment in event support services to complete a comprehensive MICE tourism ecosystem. Da Nang, with its central location, convenient transportation, and modern infrastructure, is emerging as the leading MICE center in the country.

Natural media messenger

Another positive effect is the influence from the athletes themselves. Veteran tennis player Mai Hoang My Trang (Ho Chi Minh City), a 13-time national champion, said: “I have competed in many localities, but Da Nang always brings a very unique feeling. Friendly audience, delicious food, professional competition space. I took the opportunity to check in at My Khe beach, Dragon Bridge, and share on social networks. My friends all said: Looking at the pictures makes me want to go right away”. Athlete Nguyen Duc Tuan (Hai Duong), the reigning men's singles champion of the Hai Duong table tennis team, shared: “Da Nang is truly an ideal place for both competition and relaxation. After competing, I took the opportunity to go to Ba Na Hills, Han market, eat Quang noodles, rice paper rolls with pork... Each time I come, it is a new experience”. With those simple but emotional shares, the athletes have become tourism ambassadors, promoting Da Nang in a close and effective way.

It is no coincidence that Da Nang is continuously chosen as the destination for large-scale sporting events. The city is gradually realizing its smart sports tourism development strategy, an integrated strategy between modern infrastructure investment, effective media promotion and event branding associated with the locality. With its central location in the country, typical tropical marine climate, beautiful landscapes, convenient transportation and diverse accommodation services, Da Nang is qualified to become a regional sporting event center.

The city's Department of Culture, Sports and Tourism also flexibly takes advantage of every opportunity from press conferences to meetings with athletes to promote destinations and introduce new tourism products such as paragliding at Son Tra Peninsula, international fireworks festival, a series of vibrant summer festivals... All contribute to enhancing the experience for athletes, fans and tourists when coming to Da Nang.

Not simply a tournament, the 43rd National Table Tennis Championship of Nhan Dan Newspaper is one of the evidences for integrated development thinking: Sports associated with tourism, media and local economy. This intersection is creating dual value, both elevating high-performance sports and contributing to affirming the brand of a modern, friendly and dynamic city.

Source: https://baolangson.vn/su-ket-hop-hieu-qua-the-thao-va-du-lich-5048198.html