The growth of manga globally

For about 2 years now, the support of AI has promoted the development of the animation industry (anime), leading to the resurgence of manga (Japanese-style comics). The global manga market has also become vibrant.

The animated film “Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle” premiered in July 2025 and has so far grossed over $670 million at the global box office and continues to grow as the film continues to be shown in international theaters and online platforms. The breakthrough in revenue of “Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle”, a work adapted from the manga “Demon Slayer: Kimetsu no Yaiba” (pictured) by Koyoharu Gotouge, has brought attention and unexpected growth to the Japanese-style comic genre.

A report from Research And Markets said that the manga industry is expected to reach a market value of 63.08 billion USD by 2033. This figure shows the growing influence of manga in the global entertainment industry. In fact, many filmmakers in Hollywood have begun to buy popular manga versions to adapt them into movies. Specifically, manga such as “One Piece” or “Alice in Borderland” have been successfully adapted to attract viewers. The success of the movies has led to commercialization of by-products from the brand, such as: video games, gift publications, costumes... and even reprints of manga. Not to mention, cultural events related to manga are also attracting many people to this genre.

According to a survey report from Dentsu, about 30% of global consumers are watching anime. Of these, nearly 1/3 will spend more than 200 USD on products from anime and manga brands. Therefore, Netflix, Disney+ and Hollywood filmmakers are racing to invest in many anime film projects adapted from manga, instead of superhero films based on Marvel and DC's comic books that are falling into a rut.

In fact, manga has a wider audience than Marvel and DC. Because while Marvel and DC are often aimed at adults, manga attracts a wider audience, from teenagers, adults, and even older generations. The appeal of manga lies in its diversity and cross-generational appeal, and it also has a wide variety of topics: romance, psychology, horror, science fiction, history, politics , economics, etc. In particular, manga often does not follow a pattern and has unique creativity, so exploiting and converting it into a film also has its own appeal.

Previously, the manga market was limited to Japan and some Asian countries, but today it has expanded globally. The development of technology, especially the emergence of online platforms, allows both anime and manga to access a more diverse and easier market than before. Shonen Jump+, ComiXology, Manga Plus, VIZ, Crunchyroll... pages bring manga to readers in the fastest way with many diverse and multilingual versions. Therefore, manga has had a breakthrough growth. Statistics from Screenrant show that manga: "One Piece", "Dragon Ball", "Conan", "Naruto", "Doraemon", "Demon Slayer: Kimetsu no Yaiba"... each series has sold hundreds of millions of copies. Of which, "One Piece" has sold more than 500 million copies worldwide. According to experts, the appeal of manga will continue to increase steadily in the next few years, because anime film projects based on manga have started, leading to manga events gradually appearing more and expanding in Europe and North America.

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Source: https://baocantho.com.vn/su-tang-truong-cua-manga-tren-toan-cau-a193649.html