Suntory PepsiCo Vietnam launches new products, affirming its position in the beverage industry
Báo Dân trí•28/12/2024
The recent launch of the -196 product not only offers a unique and novel experience for consumers, but also represents an innovative step by Suntory PepsiCo , affirming its commitment to investing, driving growth, and creating sustainable value.
-196: A Mark of Innovation Viewing Vietnam as one of its key global markets, Suntory PepsiCo Vietnam continuously launches new, improved, and innovative products, placing the user at the center. Having been present and operating in Vietnam for three decades, Suntory PepsiCo, from being one of the first foreign-invested companies to operate in Vietnam, has risen to and maintained a leading position for over two decades with a diverse product portfolio, spreading joy to millions of Vietnamese users every year. The recently launched -196 product is an example of the company's pioneering steps in creatively approaching users and delivering experiences that closely resemble those in developed markets. With its advanced cold-grinding technology, the -196 product has been successful in demanding markets such as Japan, the US, the UK, and Australia, and is now available in Vietnam. Based on the Seikatsusha philosophy – focusing on the holistic well-being of individuals, understanding and supporting them in all aspects of life – this is one of the innovations aimed at diversifying consumer choices, offering a unique and enjoyable experience suitable for every moment in life, from relaxing moments to gatherings with friends. The product launch not only marks a significant step forward for Suntory PepsiCo but also affirms its strength in promoting the development of the domestic beverage industry through product diversification. -196 is a new addition to Suntory PepsiCo Vietnam's diverse product portfolio.Continuous Product Improvement and Sustainable Packaging: The spirit of innovation and creativity is also reflected throughout the value chain, from product research and development to the company's sustainable development activities, focusing on six pillars that create a positive impact on the environment and the community. The company began its journey to promote sustainable packaging transformation, contributing to reducing carbon emissions into the environment early on through improvements aimed at increasing the recyclability of packaging; reducing the amount of virgin plastic used in packaging; and promoting initiatives for packaging made from recycled plastic. This effort helps reduce more than 5,000 tons of plastic annually, equivalent to reducing 23,000 tons of CO2 emissions into the environment. Suntory PepsiCo was the first company in the beverage industry to introduce products with packaging made from 100% recycled plastic in Vietnam in 2022. These innovations not only help optimize resources and promote circularity but also significantly reduce the impact on the ecosystem. The company continuously expands its product portfolio with the launch of sugar-free, low-sugar, and vitamin-fortified products, offering consumers a fresh experience. The continuous research and development of diverse products has solidified Suntory PepsiCo's leading position, demonstrating its innovative capabilities, constantly meeting modern consumer needs, and pioneering new trends. Suntory PepsiCo was the first company to introduce products with packaging made from 100% recycled plastic in 2022.Commitment to Long-Term Investment in Vietnam: Advanced innovations are not only a hallmark of Suntory PepsiCo's development strategy in Vietnam, but also a commitment to long-term investment. In April, the company commenced construction of a factory in Long An. This is its sixth factory and the largest investment project in the company's three decades of operation in Vietnam. With a capacity of up to 800 million liters per year, it is the group's largest factory in the Asia- Pacific region. The new factory is expected to enhance production capacity and apply advanced technology to meet the growing demands of consumers. Suntory PepsiCo Vietnam received the title of "Outstanding Green Transformation Strategy Enterprise of 2024" awarded by Vietnam Investment Review and the Ministry of Planning and Investment. Suntory PepsiCo's innovative efforts to deliver comprehensive value to consumers and the community have been recognized by numerous domestic and international awards, including the "Outstanding Green Transformation Strategy Enterprise of 2024" awarded by Vietnam Investment Review and the Ministry of Planning and Investment, and the "Top Sustainability Advocates in Asia" award recognized by ACES in 2024. According to company representatives, these achievements demonstrate the pioneering spirit of innovation and social responsibility of the enterprise, not only contributing to the development of the beverage industry in Vietnam but also accompanying Vietnamese people in every moment of life, bringing practical value to the community. -196 is an alcoholic beverage and is not intended for children under 18 years of age. Do not consume alcoholic beverages while driving.
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