De Heus Group expands its position in Asia through the acquisition of CJ Feed & Care

On October 1, in Hanoi , Royal De Heus Group signed an agreement to acquire 100% of the shares of CJ Feed & Care Group. Accordingly, De Heus will take over all of CJ Feed & Care's business operations in Vietnam, Indonesia, Korea, Cambodia and the Philippines.

The acquisition marks a step forward in De Heus’ growth strategy, demonstrating its ambition to provide safe, healthy and affordable food by supporting independent livestock and aquaculture farmers in key growth markets. The acquisition includes 17 feed mills.

The ceremony was attended by Mr. Nguyen Xuan Cuong - Former Member of the Party Central Committee, Former Minister of Agriculture and Rural Development; Mr. Nguyen Hong Son - Deputy Head of the Central Strategy Policy Committee; Mr. Phung Duc Tien - Deputy Minister of Agriculture and Environment; Mr. Nguyen Thanh Ngoc - Deputy Minister of Justice .

The event was also attended by Mr. Kees van Baar - Ambassador of the Kingdom of the Netherlands in Vietnam; Mr. Co de Heus - Chairman of De Heus Royal Group; Mr. Gabor Fluit - General Director of De Heus Royal Group; Mr. Johan van den Ban, General Director of De Heus Vietnam and Asia; Mr. Vu Manh Hung - Chairman of Hung Nhon Group; leaders of Departments and Divisions of the Ministry of Agriculture and Environment ; senior leaders from De Heus Vietnam and Asia.

Tập đoàn De Heus mở rộng vị thế tại châu Á qua việc mua lại CJ Feed Care - 1 — Signing ceremony of the share purchase agreement (Photo: De Heus).

Drive growth in existing markets and explore new ones

Entering the Vietnamese market in 2009, De Heus has continuously built and expanded its strong presence in Asia.

The acquisition of CJ Feed & Care strengthens De Heus' position in Vietnam, Indonesia and Cambodia, while opening up direct access to two strategic markets, South Korea and the Philippines, which are countries with strong growth potential in the animal protein production sector.

Tập đoàn De Heus mở rộng vị thế tại châu Á qua việc mua lại CJ Feed Care - 2 — In Vietnam, De Heus affirms its strong presence with 5 animal feed brands (Photo: De Heus).

Strengthening animal protein value chain linkages

Consistent with its strategy of focusing on animal nutrition, De Heus continues to affirm its commitment to accompanying independent livestock farmers.

This transaction expands farmers' access to high-quality nutritional solutions, breeding stock and specialized technical support, contributing positively to the development of a competitive and sustainable livestock industry.

Tập đoàn De Heus mở rộng vị thế tại châu Á qua việc mua lại CJ Feed Care - 3 — Mr. Kees van Baar - Ambassador of the Kingdom of the Netherlands to Vietnam - spoke at the signing ceremony (Photo: De Heus).

“We are delighted to have entered into this share acquisition agreement, which is an important step in expanding our footprint in the Asia region,” said Gabor Fluit.

By combining our expertise in animal nutrition, farm management and animal health with CJ Feed & Care’s strong local presence, we can create even more value for our customers, partners and the industry. We will continue to work with independent farmers to build a more sustainable and resilient food system for future generations.”

Tập đoàn De Heus mở rộng vị thế tại châu Á qua việc mua lại CJ Feed Care - 4 — Mr. Gabor Fluit, General Director of De Heus Royal Group (Photo: De Heus).

Mr. Johan van den Ban said: “This transaction marks an important turning point for De Heus in particular and the Vietnamese livestock industry in general. We not only expand our scale of operations, but also enhance our capacity to support livestock farmers in the Asian region through solutions ranging from high-quality and sustainable animal feed, advanced livestock breeds, on-farm technical support to access to financial solutions.

We will continue to work closely with farmers, agents, investors and agricultural authorities. With this transaction, strategic partners such as Topigs Norsvin and Bel Gà join De Heus in improving the quality of the pig and poultry industry in existing markets, while expanding into new markets. De Heus is committed to fully complying with the regulations of state management agencies to improve productivity, strengthen the agricultural value chain and promote environmentally friendly livestock models.”

Tập đoàn De Heus mở rộng vị thế tại châu Á qua việc mua lại CJ Feed Care - 5 — De Heus and strategic partners Topigs Norsvin and Hung Nhon develop high-tech livestock farming towards sustainable value chains (Photo: De Heus).

As a strategic partner of De Heus in Vietnam, Hung Nhon Group is committed to continuing to invest in high-tech agricultural zones. These efforts aim to meet the demand for high-quality pig and poultry breeds, contributing to the development of Vietnam's livestock industry.