On April 16, 2024, the Ministry of Industry and Trade held the opening ceremony of the 2024 National Brand Week and the 2024 Vietnam National Brand International Forum in a combined in-person and online format. The 2024 Vietnam National Brand Week will take place from April 15 to April 21, 2024, with many practical activities.
Over the past time, Vietnam has always been considered one of the most dynamic and open economies in the world, becoming the 4th largest economy in ASEAN and the 40th in the world. According to the assessment of the world's leading brand valuation consultancy - Brand Finance, Vietnam's national brand has a growth rate of 102% in the period from 2019 to 2023. The national brand value in 2023 reached 498.13 billion USD, an increase of 15.6% compared to 2022 and has continuously grown by double digits over the past 5 years, ranking 33rd in the Top 121 strongest national brands in the world.
The above results show that the value of Vietnam's National Brand has affirmed its increasingly high prestige and position in the international arena, while demonstrating Vietnam's proactiveness and stature in international integration.
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| Opening ceremony of National Brand Week 2024 |
According to the Ministry of Industry and Trade, the Vietnam National Brand Program is a special, long-term trade promotion program of the Government, approved by the Prime Minister under Decision No. 253/2003/QD-TTg. The program aims to build and promote the image of Vietnam as a country with quality goods and services, build prestige and enhance the competitiveness of Vietnamese enterprises in the domestic and international markets. The three core criteria of the Program are Quality - Innovation, creativity - Pioneering capacity.
The Vietnam National Brand International Forum is an annual event within the framework of Vietnam National Brand Week with the goal of creating in-depth, multi-perspective dialogues that attract the participation of a large number of delegates from management agencies, experts, domestic and foreign organizations as well as businesses related to brand building and development.
According to Mr. Nguyen Sinh Nhat Tan, Deputy Minister of Industry and Trade, Vice Chairman of the Vietnam National Brand Council, in recent years, Vietnamese enterprises have made much progress in building and developing brands. Thereby, improving the competitiveness of products, attracting investment and developing foreign trade.
However, Mr. Tan said that Vietnam's economy still faces many practical problems such as unsustainable export strategies, international trade disputes over brands that exceed the ability of a business, an industry or a locality to resolve, the shift in export structure towards increasing the content of processed industry and reducing the proportion of raw materials is still unclear, the added value in products is still low, and one of the weak reasons is the brand. Therefore, to effectively build and develop a brand, it is necessary to find core, outstanding values. Brands must be associated with differences.
With the theme “Elevating core values”, this year’s Forum has the participation of experts and speakers from state management agencies, RMIT University (Australia), and a number of businesses with National Brand products…
At the forum, Mr. Arghya Mandal, General Director of TH Milk Joint Stock Company (TH Group) said that in recent years, the company has been a pioneer in building clean, organic agriculture; found the golden key in Vietnamese agriculture through the high-tech revolution, initiated the Dairy Cow Breeding and Milk Processing Project in 2008, set a record for the world's largest high-tech concentrated dairy farm (2020) with a scale of nearly 70,000 cows, putting the Vietnamese dairy industry on the world dairy map.
Mr. Arghya Mandal said that TH Group has placed its own interests in the common interests of the nation. It does not seek to maximize profits but to rationalize benefits. People are the subjects of society, the decisive resource for the development of the country. The physical, mental and spiritual development of each individual is very important. A nation is only strong when people are fully developed in both physical and mental strength, in which the prerequisite for this development is not only essential nutrition such as rice, food and dairy products but also a sustainable health care regime. Investing in physical and mental development is developing the race of the nation, investing in sustainable development of national strategy.
As for Mr. Le Duc Nghia, Chairman of the Board of Directors, An Cuong Wood Joint Stock Company, the process of building and developing the core values of the National Brand product must be built on many factors. That is the creation of differences in materials, technology, solutions... Besides, the enterprise provides a series of solutions according to the newest and most advanced technology of the industrial wood industry such as: synchronize wood panels with copper grain effect, ID panels with UJKZ hand-made solution, 2D panels with real wood effect and 3D panels with real metal effect... With efforts, with steady progress in the wood industry, An Cuong over the past 30 years has won the hearts of customers who are project investors, architects, contractors or consumers...
Mr. Nguyen Sinh Nhat Tan emphasized that the Vietnam National Brand program has achieved positive results, attracted special attention and created prestige for businesses, management agencies as well as domestic and foreign consumers. In particular, the Program always accompanies and supports localities, associations, and businesses to develop high-quality product, goods, and service brands, increasing the pride and attractiveness of the country and people of Vietnam. Thereby, contributing to promoting the close relationship between the National Brand and product brands, business brands to enhance competitiveness...
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