Alcohol consumption in Vietnam will nearly double by 2028?

Alcohol consumption in Vietnam will increase by nearly 50%, from 4.3 billion liters to 6.5 billion liters by 2028, the highest growth rate among the top 10 largest markets in Asia.

Press conference to introduce the exhibition - Photo: N.KH.

On February 18, the VDMA Mechanical Engineering Association held a press conference on the exhibition for the beverage and liquid food industry (Drinktec 2025), giving comments on the global machinery market, consumer trends as well as prominent topics at Drinktec 2025.

According to the assessment, the global food and beverage industry is one of the most dynamic growth sectors, and plays an important role in the industrial base of many countries.

However, the industry is also subject to fierce competition, price pressure, constant product innovation and increasingly shorter product life cycles.

Therefore, constant investments in advanced technologies to enhance efficiency, increase flexibility and optimize sustainable production and packaging processes are driving high demand for machinery.

Competition requires constant innovation, shorter life cycles

VDMA representative said that the total global trade turnover of food processing and packaging machinery has grown continuously over the past years.

In the 10 years from 2014 to 2023, the industry's total international trade value - based on export data from 52 industrial countries - reached 428 billion euros, corresponding to a growth of 46%.

Global exports of food processing and packaging machinery to Asia are worth around $9-10 billion a year. Vietnam is also a major importer of these machines.

In 2023 alone, the total value of machinery imported into Vietnam reached 517 million euros, of which half came from China.

Italy ranked second with 50 million euros, followed by Japan (44 million euros), and South Korea (43 million euros). Germany ranked fifth in the list of top 10 supplying countries, with total exports to Vietnam worth 32 million euros.

In 2024, the total export turnover of food processing and packaging machinery from Europe to Vietnam will increase by 27% to 130 million euros, of which nearly half of the machinery will come from Germany. Therefore, VDMA believes that investment in Vietnam will continue to be strong.

AI-generated illustration of alcoholic beverages

Vietnam beverage market outlook is positive

The beverage market outlook is also positive, with Vietnam ranking 8th in the top 10 largest beverage markets in Asia. Fierce competition from the supply side, coupled with rising incomes and a young population from the demand side, are driving sales in this market.

In 2024, total soft drink consumption in Vietnam will reach nearly 6 billion liters, with a forecast to increase by 28% by 2028. Alcoholic beverage consumption in Vietnam is forecast to increase by nearly 50%, from 4.3 billion liters to 6.5 billion liters by 2028, the highest growth rate among the top 10 largest markets in Asia.

Mr. Markus Kosak, CEO of the Drinktec exhibition series at YONTEX, shared that the trend of personalization is also growing. This drives the demand for product formulas tailored based on consumers' nutritional needs.

Additionally, the exhibition’s “Data2Value” theme will delve into digitalization activities in the industry, highlighting how AI tools are expanding the potential for data applications across the entire value chain.

In addition, market surveys show that sustainable products and production processes remain at the forefront of consumer awareness. For many beverage manufacturers, this factor has even become an important criterion in investment decisions.

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Source: https://tuoitre.vn/tieu-thu-do-uong-co-con-o-viet-nam-se-tang-gan-gap-doi-vao-nam-2028-20250218153304371.htm