In 5 years, the Cha Ching Financial Education Project has equipped more than 100,000 Vietnamese children with smart financial management knowledge.

Recently, more than 800 students attended Nam Ly Primary School No. 1, Quang Binh to attend the launching ceremony of the Cha-Ching Smart Finance education project for the 2023-2024 school year. Following the success after 4 years of implementation in Vietnam, Prudential Life Insurance Company Limited ("Prudential") and Junior Achievement Vietnam (JA Vietnam) continue to expand the scale of teaching to primary schools in the Central and Southern regions for the 5th consecutive school year.

This is the first year Prudential has held a launching ceremony for the Cha-Ching Smart FinanceEducation Project ("Cha-Ching") at a primary school in Quang Binh, marking a milestone in the project's expansion to the North, Central and South regions. The event was attended by representatives of the Department of Education and Training of Quang Binh province, representatives of the Education Departments and the Board of Directors of the two primary schools Nam Ly No. 1 and Nam Ly No. 2, along with the presence of more than 800 students joining in the exciting atmosphere of the project launch ceremony.

Many interesting activities took place within the framework of the event, in which the highlight was the game experience area with the theme of financial management, such as: crossword puzzles, quizzes, online game "Financial Adventure with Cha-Ching" on smart devices.

The game is designed based on basic financial knowledge that students have learned and will learn according to the Cha-Ching curriculum, and can be played directly on the website or by scanning the QR code on mobile devices.

Students were excited to first approach and apply knowledge about 4 basic financial management skills: Earning money, Saving money, Spending money and Donating money with online games, integrating the method of "learning while playing, playing while learning".

Following this event, in October, the project launching ceremony will continue to take place at two primary schools in Hoa Binh and Dong Thap provinces.

In 5 years, ChaChing Financial Education Project has equipped more than 100,000 Vietnamese children with smart financial management knowledge. — The launching ceremony of the Cha-Ching Smart Finance education project was attended by more than 800 students.

Ms. Nguyen Thi Huyen, Principal of Nam Ly Primary School No. 1, shared: "Recognizing the positive value that the Cha-Ching Smart Finance project brings to students, Nam Ly Primary School No. 1 is delighted that the project has been officially included in the teaching and learning program from this school year. We believe that the program will achieve good results, and more importantly, the students themselves will be equipped with useful financial management skills and knowledge so that they can confidently step into life."

Ms. Doan Bich Ngoc, CEO of JA Vietnam shared: "Understanding the importance of early financial education for children, we are proud to have helped thousands of children in Vietnam understand the true value of money through the implementation of Cha-Ching. Expanding the program to many schools in the Central and Southern regions is one of the efforts of JA Vietnam and Prudential to contribute to forming the right awareness and sense of responsibility for Vietnamese children so that this generation can be better prepared for the future."

In Vietnam, the Cha-Ching curriculum was researched and tested from the 2018-2019 school year in 25 schools in Hanoi. After only 1 year, the Cha-Ching curriculum was assessed and approved by the Ministry of Education and Training to be taught in primary schools in Vietnam from the 2019-2020 school year. In the first years of implementation, the project identified the first impact areas as provinces and cities in the North to record initial feedback and evaluation of the program.

This is also the time for the project to learn and research the specifics of consumer culture and financial management habits in the Central and Southern regions, thereby assessing the level of similarities and differences in order to improve knowledge, as well as appropriate teaching methods when deployed on a larger scale.

Entering its 5th year, with the support of JA Vietnam Youth Success Organization and the Ministry of Education and Training, Cha-Ching has been bringing smart financial management knowledge to more than 100,000 children and 3,000 teachers at more than 300 schools in 7 provinces and cities across the country including: Hanoi, Hoa Binh, Hung Yen, Quang Ninh, Quang Binh, Dong Nai and Dong Thap.

In addition to expanding the area, the project also completes the 360-degree educational model with full solutions to optimize financial education experiences including: A set of 18 animated musical films about financial management skills, Cha-Ching learning materials with activities that allow for both playing and learning, Cha-Ching Money Adventures online game, "Good Money Contest for Kids and Cha-Ching Festival" designed with a variety of games and financial challenges for children, and a series of seminars on Understanding and teaching children about financial management for parents.

Through practice and implementation experience from previous school years, the 360-degree education model is developed synchronously to provide a diverse, effective and suitable educational platform for all subjects that the project targets.

Cha-Ching has been identified by Prudential as a key project in the Education sector, ensuring sustainability and replicability. Up to now, localities receiving the Cha-Ching project have continued to register to implement the project in the following year. This shows that localities have highly appreciated the effectiveness and benefits of the project as well as being equipped with the necessary skills to truly master the Cha-Ching model.

Prudential will actively support these localities in project implementation, so that schools in these localities can become model schools in financial management education for schools across the country.

As one of the leading companies in the financial and insurance sector, Prudential always strives to build a safer, healthier and more resilient community. Prudential believes that equipping children with basic knowledge of financial management plays an important role in shaping a new generation, a future society that is independent, confident and financially stable.

Mr. Phuong Tien Minh, General Director of Prudential Vietnam shared: "As one of the key activities aimed at children, we are delighted that the Cha-Ching Smart Financial Education project is entering its 5th year and has been positively received by students, schools and the community. This is the driving force for Prudential Vietnam to make continuous efforts to continue expanding the scale of the program with more in-depth and meaningful activities, aiming to build a young generation that is knowledgeable, confident and financially independent."

About Prudential Vietnam:

Prudential Vietnam Assurance Private Limited (Prudential) is a member of Prudential plc, a group providing life insurance, health insurance and wealth management solutions in 24 markets across Asia and Africa. Prudential's mission is to be the most trusted companion and protector for today and future generations, by providing simple and accessible financial and health solutions.

With 24 years of operation in Vietnam, Prudential has served 7 million customers and is constantly focusing on expanding the life insurance market, changing people's perception of insurance. Prudential currently holds the No. 1 position in the Vietnamese market and the No. 6 position globally in terms of the number of MDRTs* with 1,976 members. Fulfilling its commitment to ensuring financial security for customers, in the first 6 months of 2023, Prudential paid a total of VND 5,977 billion in insurance benefits, accounting for 23% of the total payments of the entire life insurance industry in Vietnam.

With the slogan "Listen. Understand. Act.", Prudential affirms its commitment to always put customers at the center of all activities, providing creative and comprehensive solutions to protect financial security, helping customers increase their assets and proactively take control of their life plans.

(*) MDRT membership is recognized worldwide as a standard of excellence in the life insurance and financial services industry.

(Source: Prudential Vietnam)

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