“Proud of Vietnamese Products”, “The Quintessence of Vietnamese Products” 2023 opens impressively.

On the evening of December 9, 2023, at Dong Kinh Nghia Thuc Square, Hanoi, the Ministry of Industry and Trade held the opening ceremony of the "Proud of Vietnamese Goods" and "The Quintessence of Vietnamese Goods" program for 2023. Attending the ceremony were leaders from the Ministry of Industry and Trade, leaders from central and local government agencies and departments; leaders from Hanoi city departments and agencies; industry associations and the business community; representatives from media outlets; and thousands of consumers in the capital city.

Leaders from various ministries and departments jointly pressed the button to officially open the festival.

The "Identifying Vietnamese Goods" program, under the names "Proud of Vietnamese Goods" and "The Quintessence of Vietnamese Goods" in 2023, is one of a series of activities implementing the Domestic Market Development Project associated with the "Vietnamese People Prioritize Using Vietnamese Goods" campaign for the period 2021-2025. It is also a task within the Ministry of Industry and Trade's action program to implement Government Resolution No. 01/NQ-CP on key tasks and solutions for implementing the socio-economic development plan, the state budget estimate, and improving the business environment and enhancing national competitiveness in 2023; and Resolution No. 105/NQ-CP dated July 15, 2023, on tasks and solutions to overcome difficulties for production and business. Speaking at the opening ceremony, Mr. Do Thang Hai, Deputy Minister of Industry and Trade, stated: “The results of the campaign “Vietnamese people prioritize using Vietnamese goods” and the program to identify Vietnamese goods under the name “Proud of Vietnamese Goods” have contributed to the excellent achievement of economic targets in the direction of controlling inflation and stabilizing the macroeconomy. The total retail sales and services turnover from 2009 to the present has consistently grown by around 10% annually compared to the previous year. Even during the Covid-19 pandemic, or during the current period of declining global demand, the domestic market is a sufficiently large space for businesses to continue maintaining the growth momentum of retail sales of goods and services.” At the same time, it was affirmed that in the coming period: “The Ministry of Industry and Trade will continue to closely follow the guidelines of the Central Steering Committee of the Campaign, coordinating with members of the Steering Committee and localities in building plans and implementing them. Simultaneously, it will implement the Strategy “Developing domestic trade in the period up to 2030, with a vision to 2045”; It will preside over and coordinate with relevant units to implement tasks under the Project on Developing the Domestic Market associated with the Campaign “Vietnamese people prioritize using Vietnamese goods” in the period 2021-2025, with a focus on organizing market development activities under the names “Proud of Vietnamese goods”, “The essence of Vietnamese goods”; It will continue to reform administrative procedures, review and reduce business conditions, and improve the sense of public service performance of officials and civil servants in the industry to convey to society a positive feeling about an effective and efficient administration.” The Ministry of Industry and Trade's annual action program in response to the campaign has been widely implemented across four areas: information dissemination; review and promulgation of laws and policies supporting production; trade promotion and expansion of the domestic market; and administrative procedure reform and market management. In particular, the annual "Identifying Vietnamese Goods" program, titled "Proud of Vietnamese Goods" and "The Quintessence of Vietnamese Goods," organized by the Domestic Market Department in collaboration with the Industry and Trade Magazine, has demonstrated innovative efforts in implementation and yielded encouraging results. The program's activities have truly inspired and connected tens of millions of Vietnamese people to Vietnamese goods; contributing to a new, dynamic flow in the current market; and consumers are increasingly appreciating the quality and reputation of Vietnamese brands. This year's program includes many exciting activities taking place on December 9-10-11, 2023, with three highlights: The "Proud of Vietnamese Goods" and "Essence of Vietnamese Goods" Festival 2023 at Dong Kinh Nghia Thuc Square, Ho Hoan Kiem pedestrian street, opening on the evening of December 9th and lasting until December 10th, 2023. The "Proud of Vietnamese Goods" and "Essence of Vietnamese Goods" Festival 2023 includes activities such as: Displaying, introducing, promoting, and honoring strong, high-quality Vietnamese goods and services; Fashion shows by Vietnam Garment Corporation No. 10 (Autumn/Winter 2023 collection: The Pilgrimage) and Craft Link Social Enterprise Joint Stock Company (Traditional in Contemporary style collection). Artistic activities, exchanges, and entertainment to spread awareness and promote the consumption of Vietnamese goods associated with the messages "Proud of Vietnamese Goods," "The Quintessence of Vietnamese Goods"... Sports activities: The "Proud of Vietnamese Goods" running race took place on Sunday morning, December 10, 2023, with the participation of over 1,000 officials and employees from within and outside the Ministry of Industry and Trade at the Hoan Kiem Lake pedestrian street, Hanoi. Alongside the sports event, there were experiences, entertainment, and mini-games with prizes to learn about the campaign and Vietnamese products and brands; and exchange activities to convey the message "Vietnamese people prioritize using Vietnamese goods." The Forum to Promote the Production and Consumption of Vietnamese Goods was held on the afternoon of December 11, 2023, at the Hung Vuong International Conference Center, Hanoi. The forum focused on discussions about: Trends in the development of Vietnamese production and consumption in the new context; Experiences and solutions to enhance the position and increase the recognition of Vietnamese goods in the domestic market; Solutions for effectively exploiting the unique characteristics and essence of Vietnamese goods; Innovative solutions and methods for developing linkages in the consumption of Vietnamese goods in the new context… The "Identifying Vietnamese Products" program, under the names "Proud of Vietnamese Products" and "The Quintessence of Vietnamese Products," in 2023 received participation and support from many units inside and outside the Ministry of Industry and Trade. SABECO is a sponsor and long-time partner of the program organized by the Ministry of Industry and Trade.

PV