Vinacafé 'shines' in Japan, raising the value of Vietnamese coffee brand

Recently, Vinacafé attracted attention when appearing at the international food event Foodex Japan 2023 with a series of specially improved formula products aimed at Japanese users.

Not only are visitors in the land of the rising sun fascinated by the flavors of Vinacafé, they are also captivated by the inspiring story of the Vietnamese coffee brand. And these are the three "key" values that help Vinacafé win the hearts of the Japanese people.

Quality ingredients from the coffee “capitals” of Vietnam

The first factor that helps Vinacafé conquer Japanese users is the excellent quality of coffee beans harvested in the lands known as the capital of Vietnamese coffee such as Buon Ma Thuot, Cau Dat - Lam Dong . The coffee beans are carefully nurtured and selected before entering a new journey and becoming a perfect drink for everyone to enjoy.

The quality of coffee beans selected from the most famous growing regions in Vietnam is the first factor that determines the value of Vinacafé products.

Great taste thanks to 55 years of continuous development

For more than 55 years since its inception, Vinacafé has continuously brought premium coffee flavors from passion, the deepest understanding of consumers and spread inspiration about real coffee value. This brand has conquered the taste of people in the Soviet Union and Eastern European countries and has been exported to many other countries.

In 2023, in order to continue the mission of an international brand, Vinacafé aims to conquer the Japanese taste buds and appear at the international food event Foodex Japan by bringing 3 product lines with improved formulas in the direction that best suits the taste of Japanese consumers.

The Endless Passion of Coffee Masters

At Vinacafé factories, coffee artisans and masters always cherish the ambition of creating 100% original delicious coffee flavor. Their dedicated creativity and excellent blending ability have brought about the most unique and sublime coffee flavors.

Vinacafé's coffee masters always put all their knowledge and passion into each product and constantly improve the formula to reach out to the world .

In particular, coffee masters also invest in research and understanding Japanese tastes to develop recipes that suit their standards and preferences.

Specifically, the formula has been improved in 3 product lines brought to the culinary fair in Japan this time: The first product - Vinacafé Black Coffee is created with the perfect coffee formula for those with strong taste and love to enjoy the caramel flavor mixed with a bit of smoke of 100% Robusta coffee beans from Buon Ma Thuot.

All contained in an easy to enjoy standard coffee packet, just add hot water for a delicious cup of pure black coffee.

Vinacafé Black Coffee with its strong taste and caramel - smoky flavor of coffee conquers the sophisticated taste of the people of the cherry blossom country.

The second product - Vinacafé Roasted Coffee is specially researched for the "pour over" style - a traditional coffee brewing method from the 90s with deliciously selected coffee beans and a completely unique screening process, giving users a cup of coffee with a mild sour taste mixed with a slight bitterness, and a pure sweet aftertaste.

The elegant, noble aroma of coffee with caramel, cane sugar and faint fruit flavors has successfully pleased the Japanese with their preference for feeling the sophistication and elegance in every flavor.

Finally, Vinacafé Instant Coffee Mix is an exclusive blend of Arabica and Robusta beans selected from the best coffee growing provinces in Vietnam. With passion, the experts have created a coffee with a bit of smoky aroma, a light bitter taste and a hint of fruity sourness. All blend perfectly in every sip of coffee, ready to bring the most perfect enjoyment experience.

It can be said that Vinacafé's bartenders create many perfect options to ensure the diverse enjoyment needs of Japanese users. Participating in the international food event Foodex Japan 2023, an event attracting the participation of nearly 1,500 businesses from 44 countries and territories, is the first step in Vinacafé's strategy to conquer the potential Japanese market.

Deeply understanding users' tastes and promoting inherent values are factors that help Vinacafé confidently reach further in the international market, worthy of being a symbol of Vietnamese coffee culture.