Vincom Retail received the award "Asia's Inspiring Brand 2025" at APEA

(Dan Tri) - Vincom Retail became the only retail real estate developer in Vietnam to receive an award in the category of "Asia's Inspiring Brand" within the framework of the Asia Enterprise Awards (APEA) 2025.

Distinctive vision and ability to create leading shopping and entertainment destinations

At the APEA 2025 awards ceremony recently held in Ho Chi Minh City with the theme "Honoring businesses leading the future", Vincom Retail is the only representative in the retail real estate sector to be named in the category "Asia's Inspiring Brand 2025".

This category is for brands that are pioneering in innovation, risk management and building a flexible corporate culture, while creating a positive impact on the community.

Vincom Retail was honored as "Asia's Inspiring Brand 2025" (Photo: Organizing Committee).

During 21 years of formation and development, Vincom Retail has constantly innovated and continuously created new models appearing for the first time in Vietnam, creating leading shopping and entertainment destinations for millions of Vietnamese people.

That enduring journey is marked by iconic projects and landmark models, from Vincom Center Ba Trieu (2004) - the first all-in-one shopping mall developed by Vietnamese people, Vincom Mega Mall Royal City (2013) - the largest underground shopping mall in Asia, Vincom Center Landmark 81 (2018) - the shopping mall in the tallest building in Vietnam to new models that lead modern consumption trends such as Life-Design Mall at Smart City (2022) and One-stop Shoppertainment at Vincom Mega Mall Ocean City (2025), Vincom Mega Mall Royal Island (2025).

Vincom Mega Mall Ocean City pioneers the "One-stop Shoppertainment" model (Photo: Vincom).

Not stopping there, thanks to its flexible development strategy and ability to quickly adapt to the market, Vincom has become a dynamic retail ecosystem where more than 1,000 international and Vietnamese brands develop together, creating a vivid picture of the modern consumer market.

Over the past two decades, Vincom Retail has built a playground for brands, becoming the destination of a series of international names in Vietnam such as Zara, H&M, Pull&Bear, while maintaining the attraction of many young and dynamic brands such as EveryHuman, Urban Revivo, KKV, Oh!Some, Mr.DIY, Dickies, Wilson, Since Tea..., which are welcomed by Vietnamese consumers.

In 2025, Vincom Retail will also expand opportunities for Vietnamese brands and startups through a flexible business model, allowing Pop-up Store rentals from only 10 million VND/month to test the market, expand sales channels and affirm their mark in prime locations nationwide.

Vincom Retail pioneered the Pop-up store trend in shopping malls (Photo: Vincom).

In addition, Vincom Retail has continuously made its mark with a series of creative festival events throughout the year. During the Mid-Autumn Festival of 2025, Vincom will continue to be the center of entertainment and family bonding in Vietnam with the program "Star Festival - Reunion Party", attracting nearly 20 million visitors across 90 shopping malls nationwide.

Pioneering mark with "new generation" shopping mall chain

The year 2025 marks an important turning point in the breakthrough journey in the new era of Vincom Retail with the launch of the new generation shopping mall - Vincom Mega Mall Ocean City ( Hanoi ) following the first "One-stop Shoppertainment" model in Vietnam.

Opened on October 2, Vincom Mega Mall Ocean City with a scale of nearly 70,000 m2 integrates shopping - cuisine - entertainment - resort in the same space. Here, customers are placed in the center of a unique design, diverse experiences and unique amenities from more than 150 brands.

Standing out in the Vincom Mega Mall Ocean City space is VinPalace - a theater complex and indoor conference center with a capacity of 4,100 seats, along with the largest Korean-standard AquaField in the North, providing a complete journey of relaxation, entertainment and health care.

Japanese retail brand AEON also appeared for the first time in the Vincom system with a department store of more than 7,500 m².

Vincom Mega Mall Ocean City possesses new highlights appearing for the first time in a shopping mall (Photo: Vincom).

Following the success of the new model, on October 3, Vincom Mega Mall Royal Island also launched at the golden coordinates between the Royal Bridge and Vu Yen walking street in the center of Hai Phong .

The shopping mall offers an experiential journey of “Eat well - Shop well - Play well - Live well” with more than 100 famous domestic and foreign brands. With a strategic location, unique design, and a chain of top favorite brands today, Vincom Mega Mall Royal Island promises to become a new lifestyle icon of the Port City.

The attraction of Vincom Mega Mall Royal Island thanks to its unique brand and experience (Photo: Vincom).

Along with the sustainable development efforts affirmed through the title of “Asia Green Leader” at AREA in May 2025, the award “Asia Inspiring Brand 2025” is a worthy recognition for the brand strength of Vincom Retail.

"This is the result of more than two decades of persistent creation and innovation in the Vietnamese retail real estate sector, affirming the position of a Vietnamese retail icon on the international map," said a representative of Vincom Retail.

Source: https://dantri.com.vn/kinh-doanh/vincom-retail-nhan-giai-thuong-hieu-truyen-cam-hung-chau-a-2025-tai-apea-20251014195619811.htm