Zeno Digital: From viral to real value - The transformation of the Vietnamese advertising industry

The era of million-view but quickly forgotten campaigns

In the era of social media explosion, having a campaign go viral is almost the "dream" of every brand. Everyone wants their message to appear everywhere, be shared across platforms, and create a strong resonance.
However, views do not equal trust: virality is often a short-lived wave. Many brands invest heavily in virality, but after the campaign, sales do not improve, customers do not return, and the brand message is quickly forgotten.

Net worth is the new measure of success.

According to Mr. Tong Quang Chieu, the criteria for evaluating campaigns are changing. Vietnamese consumers are increasingly sophisticated: they not only see the content but also feel and evaluate the level of sincerity. A campaign may not reach millions of views, but if it makes viewers smile, nod in sympathy or feel understood, it is already a victory.

The true value of advertising is demonstrated in three main points: The brand creates trust and empathy with viewers; The message is associated with human and community values; The campaign brings sustainable effectiveness instead of just creating temporary buzz.

The Vietnamese advertising industry is gradually redefining success: it's not about who appears more, but who stays longer in the minds of consumers.

How to make a campaign both widespread and profound? Mr. Tong Quang Chieu - Founder & CEO of Zeno Digital emphasized: the human factor is the key. Vietnamese people are not easily conquered by flashy images; they are touched by truth, closeness and sincerity. A story about the efforts of young people, a family moment or a daily detail can move more strongly than many media tricks.

Therefore, every effective campaign needs to combine: Emotional storytelling content that respects real-life experiences; Data and technology to measure results beyond impression metrics; The right distribution strategy, ensuring the message reaches the right audience and is received sustainably.

Zeno Digital – Leading the trend of "valuable advertising"

For Zeno Digital, Viral is the first step, but real value is what helps the brand go the long way.

With a method that combines accurate data and a deep understanding of Vietnamese psychology, Zeno Digital is contributing to the shift in advertising thinking: from chasing effects to creating real connections. Their campaigns not only spread, but also create positive emotions, promote actions and build long-term trust.

Zeno uses data analysis tools and systems to track and measure Vietnamese consumer behavior, thereby optimizing advertising campaigns effectively. Along with that is an understanding of Vietnamese culture, habits and consumer psychology, contributing to creating appropriate campaigns that are highly persuasive and easily touch customers' emotions.

Zeno Digital aims to build a sustainable brand that is consistent with the business's growth strategy in a fiercely competitive environment.

Zeno Digital demonstrates solid operational capabilities and value-oriented advertising strategies, helping brands improve communication effectiveness and achieve sustainable growth in the current period of strong e-commerce development.

The Vietnamese advertising industry is entering a new chapter, where authenticity and human values become the gold standard. In that context, any brand that knows how to put consumers at the center, understand their emotions and needs, will not only be seen but also remembered, trusted and chosen as a companion.

Zeno Digital specializes in providing e-commerce and online advertising operations solutions: zenodigital.

Source: https://vtv.vn/zeno-digital-tu-viral-den-gia-tri-that-cuoc-chuyen-minh-cua-nganh-quang-cao-viet-100251203182540351.htm