Golden time for change
Established in 2011, with its predecessor being just a small spontaneous fashion shop named BW Japan on Cat Linh street, Dong Da, Hanoi. By 2013, BW Japan shop chose the main distribution channel, started producing textiles for wholesale to other fashion shops and continuously developed on both online and social network channels.
In 2017, realizing the great potential of the applied fashion market in Vietnam, BW Japan decided to build and register the Cardina brand with the vision of becoming the leading brand in the applied fashion and lifewear market in Vietnam.
2018 - 2021 is a period of explosive growth for Cardina. In 2020, the company put into operation a centralized office in Hanoi with an area of nearly 1000m2, followed by the inauguration of the An Phat fashion garment factory in Ha Nam with 12 sewing lines specializing in the production of Cardina fashion products.
Cardina Garment Factory in Ha Nam .
In 2020 and 2021, Cardina led her team steadily through the pandemic with impressive growth.
In February 2022, Cardina opened the first out-of-province showroom in the strategy of a chain of 100+ showrooms nationwide. After a period of launching to consumers, the brand with its bright red color and the image of a peaceful wren has received the love of hundreds of thousands of customers.
Up to now, both offline and online sales channels have brought in skyrocketing revenue. Talking about this explosive growth, a representative of Cardina said: "The sweet results come from the brand repositioning strategy as well as the maturity of the distribution channel expansion plan."
Rebranding - Differentiation for success
No longer a small spontaneous fashion shop, Cardina has clearly positioned its brand: to be the leading brand in the applied fashion and lifewear market in Vietnam. Cardina's goal by 2025 is to have 100+ showrooms nationwide, becoming the leading company in the applied fashion market in Vietnam. By 2028, it will become a public company.
Cardina positions itself as a daily fashion brand, meeting all the needs and tastes of the average mass customer. Both men and women, from young to middle-aged people… can easily find a few favorite products at every touch point with Cardina.
Cardina Cozy men's and women's windbreaker collection - Version 2022.
"Cardina's positioning is everyday fashion. Of course, our products will have to contain differences in both material properties and shape, ensuring the most comfort for users" - a Cardina representative shared.
The "Made ready for all" mindset is also one of the factors that influence the business philosophy and brand vision that Cardina aims for. Without the need for flashy colors or elaborate designs, Cardina's products focus directly on quality and minimalism.
From durable materials that bring a comfortable, pleasant and health-friendly feeling to basic shapes, suitable for all Vietnamese body types. In particular, Cardina also emphasized that her designs must ensure sophistication, although minimalist but not boring or monotonous.
In addition, Cardina's Board of Directors also shared: "We do not blindly follow the cumbersome fashion trends but will bring products with the best use value to customers. They will bring customers joy, confidence and the most elegant appearance.
This is also one of the valuable things when the Fast Fashion market is increasingly causing more burdens to the environment. Using items with basic designs and comfortable materials for long-term use will be the trend for a green life. Therefore, it can be said that when you wear a Cardina product, it is also a small act of your contribution to help our world become better and better."
Finally, CEO Cardina once again affirmed: "Creating a difference in minimalist fashion style is not easy, but the results are worth it."
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