65 students participated in training in communication skills and tourism promotion.

Lecturers discuss with students about tourism communication skills.

The training course was attended by 65 trainees who are civil servants and public employees of a number of departments and units under the Department of Culture, Sports and Tourism; Department of Culture and Information, cultural - radio - television centers of a number of districts, towns and cities; leaders, managers and employees of tourism business units and enterprises in the province...

In the training program, Dr. Pham Huong Trang, Lecturer of RMIT University Vietnam, will exchange, provide, update basic knowledge, skills and experience in tourism promotion through 4.0 technology; approaches to digital transformation and digitalization in tourism activities; opportunities in the field of tourism e-commerce. At the same time, the lecturer will guide students to build content, images, and clips to promote destinations; build and apply a short video platform on the social network platform Tiktok to effectively promote tourism...

Speaking at the opening of the training course, Mr. Doan Van Chi, Deputy Director of the Department of Culture, Sports and Tourism affirmed: "In order for Dien Bien tourism to continue to make a breakthrough and create a driving force for comprehensive development, training, fostering, improving the quality of tourism human resources and promoting tourism promotion and advertising are very important. Innovating methods, tools, content, forms, accelerating the application of technology, digital transformation in management, promotion and advertising of tourism products will contribute significantly to attracting tourists and soon making Dien Bien an attractive tourist destination in the Northern Midlands and Mountains region. Today's training course will provide, introduce and update knowledge on communication and promotion in tourism activities, with many detailed topics to help trainees gain more knowledge to improve the effectiveness of communication and advertising of tourism in the coming time."

Source: https://baodienbienphu.com.vn/tin-tuc/du-lich/216529/65-hoc-vien-tham-gia-tap-huan-ky-nang-truyen-thong-quang-ba-du-lich