There is a need for AI platforms specifically designed for Vietnamese businesses.

Vietnamese businesses are struggling to apply AI.

Following the Covid-19 pandemic, many traditional businesses began to expand their multi-channel business on online platforms. Simultaneously, with the emergence of AI platforms like ChatGPT, these businesses started looking for ways to apply AI to automate tasks and reduce human labor.

Mr. Nguyen Dinh Hieu, the owner of a chain of wine shops in Hanoi, tried applying various AI solutions such as encouraging employees to use ChatGPT to write product descriptions, using image generation software like MidJourney to create advertising images, or using AI features in Canva to create short videos . However, after a period of testing, Mr. Hieu had to temporarily abandon this plan because the results were not as expected.

Many Vietnamese businesses are still struggling with the application of AI.

He stated that software like ChatGPT and MidJourney are very powerful, but applying them to real-world business problems requires users to have in-depth professional knowledge. Furthermore, integrating these applications into a company's data flow and workflow is not a simple task.

It's not just Mr. Hieu; many other Vietnamese businesses have also tried applying AI but haven't succeeded. The skill level of personnel, the lack of data infrastructure, and the technological infrastructure are major obstacles hindering the application of AI in Vietnamese businesses. Without a suitable approach, Vietnamese businesses may once again fall behind the world in the race to apply AI to increase productivity.

There is a need for AI platforms specifically designed for Vietnamese businesses.

In fact, recent breakthroughs in AI such as text generation (ChatGPT), image generation (Generative Art), and audio generation still exist as core technology services. To effectively apply these technologies to businesses, simple, user-friendly platforms designed specifically to suit the needs and skill levels of Vietnamese enterprises are needed.

Many businesses in Vietnam, operating in the technology sector, have begun developing AI solutions based on these criteria, such as AIV Group's Mindmaid virtual assistant. Since the beginning of 2023, recognizing the boom in ChatGPT users and the resulting need to integrate this technology with businesses' own data to develop chatbots and automated virtual assistants, the company has begun developing the Mindmaid platform. Their goal is to enable Vietnamese businesses to easily create virtual assistants for sales consulting, customer service, internal procedures, personal virtual assistants, and more.

Virtual assistants address the challenge of popularizing AI in Vietnamese businesses.

In just six months of development, the platform has nearly 70 corporate clients and thousands of individual online businesses using it. Each day, the platform handles an average of 25,000 automated customer inquiries and answers regarding products, services, and internal regulations across popular websites and social media platforms in Vietnam, with an average response time of only 8-10 seconds – significantly faster than human responses.

According to Mr. Dang Hai Loc, founder of the Mindmaid platform, developing an AI platform specifically for Vietnamese businesses is very difficult. On the one hand, AI is a new technology for the whole world and is developing extremely rapidly; therefore, the team must both keep up with the core technology and create new ways to apply it to businesses, as there are not many successful models to learn from.

On the other hand, when talking about AI, we must talk about data, while data planning in Vietnamese businesses is often poor. For example, some businesses have been operating for a decade but still haven't built a complete dataset of questions and answers about policies and products. Therefore, although developing AI application platforms, in reality, the team must address both the process and technology issues of data planning for businesses.

We should start with virtual assistants to popularize AI in Vietnamese businesses.

Despite facing numerous challenges in its journey to bring AI applications to Vietnamese businesses, after many trials, the Mindmaid platform has found a suitable niche: using virtual assistants for automated sales consulting and customer service through social media platforms. The number of businesses using the platform has steadily increased recently, but according to Mr. Dang Hai Loc, the rate of AI adoption in Vietnamese businesses remains quite slow.

He argued that AI has broad applications, but its greatest potential lies in AI virtual assistants for automated customer service. McKinsey even predicted a 70% replacement rate for customer service personnel in some industries. Globally, virtual assistants are being tested in public administration, education , travel consulting, and purchasing advice. This shows that it's a very promising area for AI applications, but even so, adoption in Vietnam remains slow.

Mr. Dang Hai Loc stated that there are many reasons for this, and it must be frankly acknowledged that Vietnamese businesses actually do not have many advantages compared to foreign businesses in applying AI. Therefore, to popularize AI in Vietnamese businesses, we must not only look at its potential, but also at its "suitability," meaning that AI applications must be easy, affordable, and most importantly, beneficial to people. That is why starting with virtual assistants is the easiest way to popularize AI in Vietnamese businesses.

Training organizations' and businesses' own data into AI data : Organizations' and businesses' own data will be trained into artificial intelligence (AI) data based on big language models.

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