CEO Grab Vietnam: Grab Vietnam is growing stronger than ever

(Dan Tri) - According to Mr. Alejandro Osorio, CEO of Grab Vietnam, the business is achieving strong development milestones, with more users and partners participating in the platform than ever before.

From July 1, Mr. Alejandro Osorio will take on a new role - CEO of Grab Singapore. Over 2.5 years of managing Grab Vietnam, Mr. Alejandro Osorio has helped Grab affirm its leading position in key business areas, despite fierce competition.

"According to Kantar, in 2024, Grab will be the No. 1 ride-hailing app in terms of the most used brand. Grab is also the No. 1 food delivery app in Vietnam according to a report by Momentum Works. These data create great motivation for us to firmly believe in the strategy, vision, and mission that Grab has been steadfast in for so long, which is to enhance the economic capacity of the people and actively contribute to the socio-economic development process of Vietnam," Mr. Alejandro Osorio shared.

Grab is providing transportation, dining, shopping, and delivery services on a super app. He affirmed that the app has achieved impressive growth in all aspects, from the number of users, driver partners, and merchants across Vietnam, to meaningful cooperation with government agencies.

"This is a proud achievement for Grab, and also a memorable milestone in my career after more than 2.5 years of working with a team of talented, enthusiastic, and dedicated Vietnamese staff," said Alejandro Osorio when looking back at the results achieved with his colleagues in Vietnam.

Mr. Alejandro affirmed that the application has achieved impressive growth in all aspects (Photo: Grab).

Significant growth in 2024

Mr. Alejandro Osorio said that Grab has always been flexible in order to develop strongly in the face of fluctuations in the global context and the domestic market. The Grab team always asks themselves: "How can we make the service better and better for users?". The answer is to meet the right needs, so that each customer group can enjoy the service the way they want and always have a reason to come back to continue using the service.

That’s why Grab offers a wide range of Grab services, with consistent reliability, safety and high quality. As a result, Grab reaps the “sweet fruit” of retaining existing users and attracting new ones.

Mr. Alejandro Osorio first informed about the rate of Vietnamese users trusting this super app. Accordingly, in 2024, 31% of users are using more than 1 Grab service, and 25% of them use at least 3 services.

Mr. Alejandro Osorio himself has also gone into the field many times, interacting with users, driver partners, and merchants to receive reviews, feedback, and make timely adjustments so that the application increasingly brings better experiences to users.

In addition, investing in technology and an R&D center in Ho Chi Minh City helps Grab better understand customers and the market, to have unique solutions suitable for each locality and increase user experience.

Not only in big cities, 2024 also marks Grab's strong progress to provinces outside of Ho Chi Minh City and Hanoi , with a growth rate of 63% in the number of transactions compared to the previous year.

On the partner side, Grab has also become the top trusted platform of choice, with the number of new driver partners increasing by 22% in 2024 compared to the previous year, while still ensuring to create more income opportunities for partners.

Through these efforts, Grab has also helped many drivers turn a new page in life. "I had the opportunity to talk to a driver who has been driving for Grab since the early days of the app's presence in Vietnam, and thanks to Grab, he was able to send his child to medical school and cover the living expenses for the whole family. A brighter future has opened up. His efforts really inspired me," Mr. Alejandro Osorio emotionally recounted.

2024 marks Grab's strong progress in key markets such as Ho Chi Minh City and Hanoi as well as expanding markets (Photo: Grab).

Accompanying to promote digital economy

Mr. Alejandro Osorio affirmed that Vietnam is an extremely important market for Grab, with much room for development. Vietnam is one of the fastest growing economies in Southeast Asia, with impressive GDP growth, a highly skilled workforce, a strong entrepreneurial spirit, and a vibrant business environment. These factors, along with the timely and effective policies and directions of the Government, have created favorable conditions for Grab to develop and increase its positive impacts.

In the process, Grab aims to accelerate comprehensive digital transformation initiatives by expanding services to provinces and cities, while maintaining local identity.

Most recently, Hue City and Grab Vietnam signed a three-year cooperation agreement to promote digital transformation in the transportation and tourism sectors, while supporting businesses, small traders and local residents to improve their digital skills. Grab cyclo service is also planned to be deployed, contributing to supporting drivers in digital transformation and enhancing the unique travel experience that attracts tourists in Hue.

Recognizing that smart transportation is an increasingly important priority, Grab Vietnam has cooperated with Metro Line 1 in Ho Chi Minh City and Metro Line 1 in Hanoi to actively contribute to the management and development of transportation and the development of services and products for smart transportation... extending the efforts of this "giant" in the journey to contribute to the development of Vietnam's digital economy.

"Grab's advantage is its super app ecosystem. The platform's strength allows Grab to optimize costs, operate efficiently and leverage the mutual strength of the entire service. Therefore, we have the foundation to grow stronger and contribute more," Mr. Alejandro Osorio believes. This responsibility will be continued by Mr. Ma Tuan Trong - the successor of Mr. Alejandro Osorio as CEO from July 1.

Source: https://dantri.com.vn/kinh-doanh/ceo-grab-viet-nam-grab-viet-nam-dang-phat-trien-vung-manh-hon-bao-gio-het-20250512175234121.htm