Chiếc bánh tròn phủ socola và câu chuyện ‘tình như Chocopie’ qua nửa thế kỷ

Childhood cake

In 2008, the commercial for 'Love like Chocopie' was broadcast on Vietnamese television. Not long after, the chocolate-covered round cake quickly became known and loved until today.

Chocopie cakes in the early days of sale in Korea. Source: Orion

It has been 50 years since the cake was launched in Korea, and nearly 30 years in Vietnam. Over half a century, the cake brand has had a journey filled with joy and happiness.

As a customer who has used Chocopie cakes since the early days, Ms. D.T (Go Vap, Ho Chi Minh City) said: “For children growing up in the countryside like me, Chocopie cakes are a very beautiful memory. We only get to eat them during Tet, because at that time this cake was not only a meaningful but also a high-class Tet gift.”

As a fan of Chocopie, Mr. QM (District 5, Ho Chi Minh City) shared: “I find the chocolate layer of the cake especially delicious. Compared to the cake I ate when I was a child and now, I find the cake is still the same. Every time I eat it, it makes me miss my mother more, and I cherish that.”

“The 50th anniversary cake is a very special version, not only bigger but also more delicious, rich in flavor and has the perfect chewiness. Not only me but my kids also ate 2 or 3 cakes in a row,” Mr. M. added.

How was Chocopie born?

During a business trip, three Orion researchers were enjoying chocolate-covered snacks with milk in a cafeteria. The idea for a new product was born from there. After many tests and developments, Chocopie was officially launched in April 1974.

The cake is round, made of chewy marshmallow sandwiched between two layers of soft, moist biscuits, covered in chocolate on the outside, creating an eye-catching shape. The cake was considered a high-class, sumptuous dish at that time.

Not just a simple snack, cake is also a nostalgic dish shared with friends, colleagues and family, expressing warm love.

Through the 'love' advertising videos, consumers gradually understand more about the 'love' meaning of the cake. Cake is a gift imbued with the emotions of a grandchild for his grandfather, of a mother for her children, the sharing of brotherly love, or the expression of love between couples. Cake is always there as a proof of 'love' and as a gift to express emotions, connecting people warmly.

Half a century of development

In the first year of its launch, 1974, Chocopie grew rapidly, recording 1 billion won in sales. This was the beginning of Orion's golden age.

In 1976, after a series of resounding successes in the domestic market - Korea, the company set its sights on expanding abroad.

Chocopie's first outdoor billboard in China. Source: Orion

In 1997, Orion's manufacturing plant in China was established. Later, Orion continued to build factories in Vietnam, Russia and India.

Currently, the cakes are sold in over 60 countries and aim to expand worldwide .

Chocopie Love Cake in Vietnam. Source: Orion

Ever-evolving, cakes have gone beyond being a snack and have become a favorite all over the world. Customers from all over the world can find their own culture and trends in cakes.

50 years of love, 10% weight increase, price unchanged

Chocopie first appeared in Vietnam in 1995. In 2005, the first Orion factory appeared and officially started production.

The first batch of cakes hit the market weighing 30 grams. Ten years later, Orion increased the cake weight by 10%, with a listed price of 50,000 VND. In 2024, the manufacturer increased the cake weight by 10%, from 33 grams to 36.3 grams, with the price unchanged.

Chocopie 50 years, 10% more weight, same price. Source: Orion

Not only has the cake increased in size, it has also increased in flavor and experience. With the increase of marshmallow filling in the middle and chocolate coating on the outside, the Chocopie 50th Anniversary cake brings a more distinctive rich and smooth feeling.

The half-century journey of 'love like Chocopie' is not only a journey of Orion's efforts but also a journey of spreading the word 'love' to consumers. Orion's representative shared that they always want to thank customers for always accompanying them with love and committed to continuously developing and creating more values in the future.

Ngoc Minh

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