Apple smartphones tend to hold their value better than high-end Android smartphones, and the iPhone 15 has continued that trend. The iPhone 15's depreciation rate even outpaced the iPhone 14's by 5%.
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| iPhone 15 Pro Max is the smartphone that holds its value best in 2023 |
Specifically, the iPhone 15 Pro Max 256GB version is the smartphone with the best price retention in 2023, after 3 months of launch, this smartphone only decreased by 18.2% in value. Meanwhile, the iPhone 15 256GB version is in second place with only a 22% decrease in value after 3 months of launch. Other versions of the iPhone 15, iPhone 15 Plus and iPhone 15 Pro also ranked high on this list.
The Samsung Galaxy S23 holds its value better than most high-end Android smartphones from other manufacturers. However, they still lag far behind Apple's smartphones. Specifically, the 256GB Galaxy S23 Plus lost 25.3% of its value after 3 months of launch.
Meanwhile, after 3 months of launch, the Google Pixel 8 Pro 1TB model has decreased in value by 68.1%, the Galaxy S23 FE 128GB has decreased in value by 68.1%, and the OnePlus 11 256GB has decreased in value by 49.9%.
According to PhoneArena , iPhone users have a higher loyalty to the Apple brand. In addition, the resale market for used iPhone devices is also more active. These factors contribute significantly to helping Apple smartphones maintain good prices on the market.
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