Apple smartphones tend to hold their value better than high-end Android smartphones, and the iPhone 15 has continued that trend. The iPhone 15's depreciation rate even outpaced the iPhone 14's by 5%.
iPhone 15 Pro Max is the smartphone that retains its value best in 2023 |
Specifically, the iPhone 15 Pro Max 256GB version is the smartphone with the best price retention in 2023, after 3 months of launch, this smartphone only decreased 18.2% in value. Meanwhile, the iPhone 15 256GB version is in second place with only 22% decrease in value after 3 months of launch. Other versions of the iPhone 15, iPhone 15 Plus and iPhone 15 Pro also ranked high in this list.
The Samsung Galaxy S23 holds its value better than most high-end Android smartphones from other manufacturers. However, it still lags far behind Apple's smartphones. Specifically, the 256GB Galaxy S23 Plus lost 25.3% of its value after 3 months of launch.
Meanwhile, after 3 months of launch, the Google Pixel 8 Pro 1TB model lost 68.1% of its value, the Galaxy S23 FE 128GB lost 68.1% of its value, and the OnePlus 11 256GB lost 49.9% of its value.
According to PhoneArena , iPhone users have a higher loyalty to the Apple brand. In addition, the resale market for used iPhone devices is also more active. These factors contribute significantly to helping Apple smartphones maintain good prices on the market.
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