Touring Korea right in the heart of Hanoi

Following the success of previous years, the 2024 Korean Cultural Road Festival takes place from April 13-14, introducing to Vietnamese people culinary specialties, as well as outstanding cultural and entertainment activities of the land of kimchi.

Lễ hội con đường văn hoá Hàn Quốc 2024: Dạo quanh xứ Hàn ngay giữa lòng Hà Nội

Korean Ambassador to Vietnam Choi Young Sam delivers the opening speech at the 2024 Korean Cultural Road Festival. (Photo: Xuan Tung)

This is an event organized by the Korean Embassy in Vietnam in collaboration with the Korean Cultural Center, with the desire to bring participants an interesting and unique experience of Korean culture, while also encouraging their spirit after stressful days of work and study.

In his opening speech, Korean Ambassador to Vietnam Choi Young Sam said he was very pleased that the Festival received enthusiastic support from a large number of Vietnamese people, regardless of age or gender.

Mr. Young Sam affirmed: “With the increasingly strong development of the Hallyu wave as well as the close relationship between the two countries, the Korean Embassy plans to organize more cultural exchange programs at the stone road of the Korean Embassy - a beautiful place in the daily life of Hanoi people, so that these programs not only become a space for relaxation and entertainment but also create opportunities for people of the two countries to get closer to each other.”

Korean food stall attracts many visitors. (Photo: Xuan Tung)

The festival is held on the “legendary” street of the Korean Embassy in Vietnam - a place that many young people check in on social networks. Here, visitors can experience a space imbued with Korean culture, along with a series of activities related to Korean culture and people.

The festival has a total of more than 50 booths, including a number of large booths from: Korean Embassy in Vietnam, Korea Tourism Organization (KTO) in Vietnam, Korea Copyright Protection Agency (KCOPA) in Vietnam, Korea Creative Content Agency (KOCCA) in Vietnam, King Sejong Academy in Vietnam, Korean Cultural Center (KCC) in Vietnam, Woori Bank...

In addition to the exhibition booths, the organizers designed many entertainment activities such as K-POP Random Dance, Korean culture quiz show, taking photos and checking in with Hanbok... to help young people better understand Korean culture and have the opportunity to express solidarity and love when participating with friends and relatives.

Within the framework of the Festival, the Vietnam-Korea art performance included the participation of the Media Art Laser dance group, the national Taekwondo team, K-POP Cover Dance, and also featured singers Hoang Dung and Cho Joo Han.