Thai Nguyen's mark at the Autumn Fair

Thai Nguyen province's exhibition space at the 2025 Autumn Fair is decorated mainly with bamboo, imbued with traditional colors.

OCOP Thai Nguyen - identity and integration

At the 2025 Autumn Fair, Thai Nguyen province's booth stood out with the theme "OCOP Thai Nguyen - identity and integration", clearly showing the image of Thai Nguyen highlands, where beautiful nature converges with the unique cultural identity of the locality.

An important highlight is the Thai Hai Tourist Village model, vividly recreating the traditional space associated with the life and culture of local people, while harmoniously connecting with modern development trends.

The open exhibition space, combining the immense green of specialty tea with the pure scent of the forest, creates an emotional and impressive experience, contributing to effectively promoting the image and value of Thai Nguyen OCOP products, while attracting the attention of visitors and partners, expanding cooperation opportunities and market development.

Thai Nguyen province's exhibition space at the 2025 Autumn Fair with typical OCOP products.

Mr. Nguyen Khanh Toan, Director of Thai Nguyen Trade Promotion Center, shared: With the attention of the Government , ministries, branches of the Central Government and the direction of the Provincial People's Committee, Thai Nguyen participated in the Fair with nearly 100 enterprises, cooperatives and production facilities, displaying more than 5,000 typical products, OCOP and typical rural industries. This is a valuable opportunity to promote the image of local products, connect supply and demand and expand the market.

Outstanding products such as Tan Cuong tea, vermicelli, honey, peanut oil, cordyceps, Vicumax Nano Curcumin... are delicately arranged, demonstrating the creativity and pride of Thai Nguyen people, while honoring the unique "character" of this land.

A meeting place for trade, aspiration to reach far

The 2025 Autumn Fair is not only a place to display products but also an important bridge between businesses and consumers, opening up opportunities for cooperation, connecting supply and demand and expanding the market. Every day, Thai Nguyen's booth attracts about 10,000 visitors, with an average revenue of 200 million VND/day, demonstrating the strong attraction and trust of consumers in agricultural products of the midland region.

Ms. Bui Thi Cung, a visitor from Long Bien ward (Hanoi), shared: I am impressed with Thai Nguyen products. The tea is mildly fragrant, the honey is sweet, the turmeric powder is smooth and convenient to use. The packaging is eye-catching with many 5-star OCOP products. The booth is beautifully and professionally decorated, like a miniature painting of the mountains and forests.

The food court at the exhibition space of Thai Nguyen province attracts many visitors to visit, shop and enjoy.

Along with that, Ms. Dinh Thi Phuong, representative of Bac Ha Pharmaceutical Joint Stock Company, proudly introduced Vicumax Nano Curcumin, which has received 5-star OCOP certification. Ms. Dinh Thi Phuong said: Many domestic and foreign partners have expressed their desire to cooperate, opening up export opportunities to Korea, Japan and Europe. "Each Bac Ha product that reaches consumers is a cultural ambassador, bringing the pride of the highland people to international friends," - Ms. Dinh Thi Phuong shared.

Equally impressive, Ha Diep golden flower tea attracts visitors thanks to its cozy booth, where customers can directly make tea, enjoy it and learn about the precious medicinal properties that help reduce blood fat, support the cardiovascular system and increase resistance. Ms. Ha Minh Doi, Director of the Company, emphasized: The combination of scientific value and traditional culture has turned Ha Diep golden flower tea into the "golden highlight" of the fair. Many orders were signed right at the booth, proving the new vitality of Thai Nguyen agricultural products.

In particular, the Cordyceps booth of Ngoc Hiep High Technology Development Company Limited impressed with the number of visitors far exceeding expectations. Not only attracting domestic consumers, the booth also welcomed many foreign business representatives to learn and cooperate. Ms. Truong Thi Ngoc Hiep emphasized: We are very happy that the product is widely interested, both affirming the quality and opening up many opportunities for cooperation and aiming at international export.

The 2025 Autumn Fair has become a commercial playground, a place to promote the identity, uniqueness and aspiration to reach out to the world of Thai Nguyen OCOP products, while demonstrating the strong vitality of agricultural products in the midland region.

Affirm position, spread pride

The Thai Hai village model (Thai Nguyen) vividly recreates the traditional space associated with the life and culture of local people, becoming an attractive destination for visitors at the 2025 Autumn Fair.

Closing the 2025 Autumn Fair, Thai Nguyen was honored in the Top 8 most beautiful booths out of more than 3,000 participating booths. This is a recognition of the presentation form and efforts to build a local brand associated with the economic development strategy of the Northern midland and mountainous region.

The fair has created an opportunity for the image of a dynamic, creative and integrated Thai Nguyen to emerge clearly. Local agricultural products are no longer simply specialties but have become economic and cultural products, capable of competing in the domestic market and aiming for international export.

In the coming time, the Department of Industry and Trade of Thai Nguyen will continue to implement key trade promotion programs, promote digital transformation, support businesses in developing brands, building supply chains and expanding international markets. These are specific steps to realize the goal of "Elevating Vietnamese products - sustainable integration".

The fair ended with impressive numbers of visitors and revenue, the greatest value lies in the trust that was cultivated: the trust of producers in the quality of Vietnamese goods, the trust of consumers in Vietnamese brands, and the trust of society in the direction of sustainable agricultural development, associated with culture and international integration.

In the context of dynamic integration, Thai Nguyen is transforming cultural identity into competitive advantages, preserving its roots while opening up new directions for local agricultural products to reach further on the international map.

Source: https://baothainguyen.vn/kinh-te/202511/dau-an-thai-nguyen-tai-hoi-cho-mua-thu-8761936/