Thai Nguyen's mark at the Autumn Fair

Thai Nguyen province's booth at the 2025 Autumn Fair closed after 9 days, standing out among the Top 8 most beautiful booths out of more than 3,000. The unique cultural identity of the highlands blended with agricultural product brands, creating an image of a dynamic, creative, and integrated Thai Nguyen...

The exhibition space of Thai Nguyen province at the Autumn Fair 2025 is decorated mainly with bamboo, reflecting strong traditional colors.

OCOP Thai Nguyen - Identity and Integration

At the 2025 Autumn Fair, Thai Nguyen province's booth stood out with the theme "Thai Nguyen OCOP - Identity and Integration," clearly showcasing the image of the Thai Nguyen highlands, where beautiful nature converges with the distinctive local cultural identity.

A key highlight is the Thai Hai Tourist Village model, which vividly recreates traditional spaces associated with the life and culture of the local people, while harmoniously connecting with modern development trends.

The open exhibition space, combining the vast green expanse of specialty teas with the pure scent of the forest, creates an emotional and impressive experience, effectively promoting the image and value of Thai Nguyen's OCOP products, while attracting the attention of visitors and partners, expanding opportunities for cooperation and market development.

Thai Nguyen province's exhibition space at the 2025 Autumn Fair features its characteristic OCOP products.

Mr. Nguyen Khanh Toan, Director of the Thai Nguyen Trade Promotion Center, shared: "With the attention of the Government , central ministries and agencies, and the direction of the Provincial People's Committee, Thai Nguyen participated in the Fair with nearly 100 businesses, cooperatives, and production facilities, displaying more than 5,000 characteristic products, OCOP products, and typical rural industrial products. This is a valuable opportunity to promote the image of local products, connect supply and demand, and expand markets."

Outstanding products such as Tan Cuong tea, vermicelli, honey, peanut oil, cordyceps, Vicumax Nano Curcumin… are displayed exquisitely, showcasing the creativity and pride of the people of Thai Nguyen, while also honoring the unique "distinctiveness" of this region.

A meeting point for trade, aspiration for further expansion.

The 2025 Autumn Fair is not only a place to showcase products but also an important bridge between businesses and consumers, opening up opportunities for cooperation, connecting supply and demand, and expanding markets. Each day, the Thai Nguyen booth attracts approximately 10,000 visitors, with average daily revenue reaching 200 million VND, demonstrating the strong appeal and consumer confidence in agricultural products from the midland region.

Ms. Bui Thi Cung, a visitor from Long Bien ward (Hanoi), shared: "I am impressed with Thai Nguyen products. The tea has a delicate aroma, the honey is subtly sweet, and the turmeric powder is smooth and convenient to use. The packaging is eye-catching, featuring many 5-star OCOP products. The booth is beautifully and professionally decorated, like a miniature painting of the mountains and forests."

The food court at the Thai Nguyen province exhibition space attracted many visitors who came to browse, shop, and enjoy the food.

Alongside this, Ms. Dinh Thi Phuong, representative of Bac Ha Medicinal Herbs Joint Stock Company, proudly introduced Vicumax Nano Curcumin, which has received OCOP 5-star certification. Ms. Dinh Thi Phuong stated that many domestic and international partners have expressed their desire to cooperate, opening up export opportunities to South Korea, Japan, and Europe. “Each Bac Ha product reaching consumers is a cultural ambassador, carrying the pride of the highland people to international friends,” Ms. Dinh Thi Phuong shared.

Equally impressive, Ha Diep Golden Flower Tea attracted visitors with its cozy booth, where customers could directly brew, enjoy, and learn about the medicinal benefits of this precious herb in reducing blood fat, supporting cardiovascular health, and boosting immunity. Ms. Ha Minh Doi, Director of the company, emphasized: The combination of scientific value and traditional culture has made Ha Diep Golden Flower Tea a "golden highlight" of the fair. Many orders were signed right at the booth, demonstrating the renewed vitality of Thai Nguyen's agricultural products.

In particular, the Cordyceps booth of Ngoc Hiep High-Tech Development Co., Ltd. impressed with a number of visitors far exceeding expectations. Not only did it attract domestic consumers, but the booth also welcomed many representatives from foreign businesses who came to learn about and explore cooperation opportunities. Ms. Truong Thi Ngoc Hiep emphasized: "We are very pleased that our product has received widespread attention, both affirming its quality and opening up many opportunities for cooperation and aiming towards international export."

The Autumn Fair 2025 has become a commercial playground, promoting the unique identity, distinctiveness, and aspirations of OCOP products from Thai Nguyen to reach the world, while also demonstrating the strong vitality of agricultural products from the midland region.

Affirming our position, spreading pride.

The model of Thai Hai village (Thai Nguyen) vividly recreates the traditional space associated with the life and culture of the local people, becoming an attractive destination for visitors at the Autumn Fair 2025.

Concluding the Autumn Fair 2025, Thai Nguyen was honored among the Top 8 most beautiful booths out of more than 3,000 participating booths. This is recognition of the presentation style and efforts to build a local brand associated with the economic development strategy of the northern midland and mountainous region.

The fair provided an opportunity to showcase the image of a dynamic, creative, and integrated Thai Nguyen. Local agricultural products are no longer simply specialties but have become economic and cultural products, capable of competing in the domestic market and aiming for international export.

In the coming period, the Thai Nguyen Department of Industry and Trade will continue to implement key trade promotion programs, promote digital transformation, support businesses in developing brands, building supply chains, and expanding international markets. These are concrete steps to realize the goal of "Elevating Vietnamese products - sustainable integration".

The fair concluded with impressive visitor numbers and revenue figures, but its greatest value lay in the trust that was fostered: the trust of producers in the quality of Vietnamese goods, the trust of consumers in Vietnamese brands, and the trust of society in the direction of sustainable agricultural development, linked to culture and international integration.

In the context of dynamic integration, Thai Nguyen is transforming its cultural identity into a competitive advantage, preserving its roots while opening up new avenues for local agricultural products to reach further on the international map.

Source: https://baothainguyen.vn/kinh-te/202511/dau-an-thai-nguyen-tai-hoi-cho-mua-thu-8761936/