Tay Ninh makes its mark at the 2025 Autumn Fair

Amidst the large-scale and vibrant fair space, Tay Ninh province made a prominent impression with a modern exhibition area imbued with the identity of the Southern region, contributing to promoting local brands, connecting trade, and expanding domestic and foreign markets.

In just 10 days, the province's joint booth with the business area and the "Thu My Vi" food court welcomed about 700,000 visitors.

Export opportunities - Enterprises proactively seize opportunities

Participating in this fair, Tay Ninh introduced hundreds of typical products such as dew-dried rice paper, shrimp salt, cashew nuts, dried agricultural products, OCOP products, along with industrial goods, construction materials, healthcare equipment and logistics. In just 10 days, the province's joint booth along with the business area and the "Thu My Vi" culinary area welcomed about 700,000 visitors, including hundreds of businesses, distributors and international partners coming to learn and connect for cooperation.

Right from the first days, many units signed orders and received positive feedback. Mr. Huynh Van Nha - Chairman of Long An Green Development Company Limited (Tay Ninh), said: "Right at the fair, we had orders sent to the Hanoi market. At the same time, the business also connected with neighboring provinces and many customers around the world to build a supply chain to serve export needs."

Businesses take advantage of the event to expand their markets and find export partners.

Industrial and textile enterprises also take advantage of the event to expand their markets and seek export partners. Ms. Ho Thanh Tinh, office sales specialist, Northern Branch of Thai Tuan Group Joint Stock Company (Tay Ninh), shared: “When operating at the store, enterprises are passive, waiting for customers to come. But at the fair, we proactively approach customers and introduce products directly. After the days of display, enterprises received positive feedback on designs and quality. This is an important basis for enterprises to expand cooperation and target new markets.”

The 2025 Autumn Fair will become a "launching pad" to help Tay Ninh businesses not only promote their brands but also expand their trading networks, aiming to build a stable supply chain for export.

Expanding cooperation connections

Tay Ninh booth also left a strong impression on domestic and foreign tourists. Many products of the province are highly appreciated for their quality, design and competitiveness.

Visitors learn about and choose typical products of Tay Ninh.

Ms. Emily Cui, a Chinese tourist, shared: “Tay Ninh’s products are very impressive, especially the agricultural products and processed foods. I was able to enjoy them right at the booth and feel the natural, delicious flavors. This is a great opportunity for international visitors to learn more about Vietnamese cuisine and culture.”

Mr. Bui Duc Toan, a visitor in Hanoi, said: “When I came to the Tay Ninh booth, the staff guided me and introduced the products in a very lively and easy-to-understand way. The professional and dedicated marketing helped viewers understand the value of the products.”

Besides the interest of consumers, many domestic and foreign investors and businesses expressed their desire to cooperate.

Ms. Pham Thi Dieu - Chairwoman of the Board of Directors, General Director of Tan Do Beverage Company Limited (Hanoi), said that the enterprise is expanding its agricultural product supply chain for export, with high requirements on quality, traceability and standard growing areas.

“Tay Ninh's products are diverse, of good quality, and suitable for the development orientation of processed fruit products for export that businesses are aiming for,” Ms. Dieu assessed.

Tay Ninh's agricultural products and processed foods are highly appreciated for their quality and design.

Mr. Nguyen Tan Khang - Deputy Head of Domestic Sales Department, Mova Plus Joint Stock Company, shared: "As a company with more than 13 years of experience bringing Vietnamese agricultural products to Europe, we are very impressed with products from Tay Ninh. Currently, the company is developing passion fruit growing areas in Tay Ninh and wishes to expand cooperation to bring more Vietnamese products to the international market."

Opportunities for cooperation with European enterprises were also opened at the 2025 Autumn Fair, when many international corporations expressed their desire to transfer processing technology and increase the value of Tay Ninh agricultural products. In particular, Bretinov Company (France) - a unit specializing in providing technological lines and solutions in the field of food processing for export according to European standards, highly appreciated the potential of Vietnamese OCOP products.

Foreign enterprises expressed their desire to cooperate and transfer technology with Tay Ninh units.

Mr. Laurent Auffret - Commercial Director of Bretinov, said: "We wish to cooperate with localities with OCOP products such as Tay Ninh to expand production and promote trade cooperation between France and Vietnam."

The interest of international technology enterprises such as Bretinov not only opens up opportunities to access modern processing technology but also helps Tay Ninh improve production capacity, meet export standards and expand the market to Europe.

From the positive feedback from domestic customers to the interest of international partners, it can be seen that Tay Ninh products have been affirming their position and expanding their influence to the global market.

The government accompanies and helps businesses go further

Behind Tay Ninh's success at the 2025 Autumn Fair is the active support and accompaniment from the provincial government and departments and branches. From booth preparation, communication and promotion to trade connection, everything was implemented methodically and effectively.

Tay Ninh provincial leaders pay attention to and support businesses in trade promotion activities at the fair.

Mr. Khuong Van Trung - Sales Manager of Xuyen Hoa Production - Trade - Import - Export Company Limited, said: "In the past few days, we have received a lot of positive feedback from customers and partners. They highly appreciate the packaging, quality as well as the clear origin of the products. Many businesses and distributors expressed their desire to cooperate long-term and learn more about processed products from typical agricultural products of Tay Ninh province. We especially thank the attention and close direction of the leaders of Tay Ninh province and the active support of the Department of Industry and Trade throughout the process of participating in the fair, from preparing booths, promoting images, connecting trade to creating conditions for local businesses to have the opportunity to access and expand domestic and foreign markets. This is the motivation for us to continue to reach out."

From the success at the 2025 Autumn Fair, Tay Ninh is gradually affirming its position as a dynamic and creative locality that knows how to take advantage of opportunities to promote products, expand markets and reach out to the world. The support of the government and the innovation efforts of the business community have contributed to creating a "Tay Ninh brand" that is increasingly spreading in the journey of integration and development./.

Thu Nhat - Xuan Thang

Source: https://baolongan.vn/tay-ninh-tao-dau-an-tai-hoi-cho-mua-thu-2025-a205835.html