Support Ly Son garlic, a local specialty.

Recently, on August 17, 2024, an event promoting Ly Son garlic took place with the participation of representatives from the Ministry of Agriculture and Rural Development , the People's Committee and farmers of Ly Son island district, along with the Nam Ngu brand of Masan Consumer Goods Joint Stock Company. The event is considered a new milestone, further enhancing the position of Ly Son garlic, not only in the domestic market but also internationally.

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Ly Son garlic is closely associated with the lives of the farmers on the island district.

For a long time, Ly Son Island has been known as the "kingdom of garlic." Thanks to its fragrant aroma, spicy yet mildly sweet taste, small, white bulbs, uniform cloves, and relatively high essential oil content, Ly Son garlic is considered a valuable and renowned specialty of this island district in Central Vietnam. In addition, garlic also brings practical economic value, currently selling for 3-4 times the price of regular garlic due to consumer preference and its use as a valuable medicinal ingredient. Understanding this value and wanting to create delicious, high-quality products combined with Vietnamese specialties, the Masan Consumer team has researched and developed Nam Ngu Ly Son Chili Garlic, using 100% garlic from Ly Son Island.

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A bowl of sweet and sour fish sauce with chili and garlic is always associated with Vietnamese family meals.

Exactly one year since its launch, over 5 million bottles of Nam Ngu Ly Son Chili Garlic Fish Sauce have been sold, demonstrating consumer trust in a quality product and elevating the reputation and value of Ly Son garlic to new heights. From July 1st, 2023, the Nam Ngu brand officially signed a long-term agreement with the People's Committee and farmers of Ly Son island district to supply Ly Son garlic for processing into Nam Ngu Ly Son Chili Garlic Fish Sauce, ensuring a market for this local specialty.

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Nam Ngu's partnership with local farmers contributes to enhancing the value of Ly Son garlic, a local specialty.

At the event, the Nam Ngư brand committed to continuing its strong promotion efforts to expand Ly Son garlic's reach both domestic and international markets with high-quality products available in retail stores and supermarkets nationwide. In addition, Masan Consumer also provided 1 billion VND to support a project to expand the agricultural irrigation system using water from the Thoi Loi reservoir, bringing water to garlic fields and ensuring irrigation for farmers. This promises to provide a significant boost to farmers in the island district. With a guaranteed market, the value of the garlic and its brand will be enhanced, leading to higher farmers' incomes. This will allow them to confidently increase productivity and contribute to the sustainable development of the local economy .

Setting a record for the longest spring roll in Vietnam with the most diverse fillings (15m long).

Many other exciting activities also took place at the recent promotional event. A highlight was Nam Ngư's attempt to set a record for the longest spring roll in Vietnam, measuring 15 meters in length. Fifteen artisans meticulously created this giant, colorful spring roll, featuring 15 different fillings from various regions and measuring a remarkable 15 meters in length.

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Nam Ngư sets a Vietnamese record for having the most colorful spring rolls with the most diverse fillings.

Spring rolls are a famous and distinctive Vietnamese dish. This particular spring roll set an impressive record, created by 15 artisans using various fillings with diverse colors and flavors, reflecting the culinary characteristics of many regions. Even more special, the spring rolls were served with Nam Ngư Garlic Chili Fish Sauce from Ly Son, offering a sweet and sour, spicy kick, and the fragrant aroma of Ly Son garlic. Guests at the event who tasted the spring rolls with Nam Ngư Garlic Chili Fish Sauce were full of praise.

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The unexpected appearance of singer My Tam thrilled the audience.

Furthermore, the audience was also delighted by the performance and interaction with singer My Tam at the event. As a native of Central Vietnam, My Tam's participation in this special event not only showed her support for the region's famous specialty but also contributed to spreading the value of Ly Son garlic to a wider audience. In her performance, My Tam delivered the moving and emotional song "My Childhood Homeland" as a tribute to her beloved Central Vietnam.

The promotional event not only helped people understand more about the valuable qualities of Ly Son garlic, but also opened up new opportunities for the promising future development of this specialty brand. Through this, Masan Consumer demonstrates its continuous efforts in working with farmers across the country to elevate the value of Vietnamese specialties, not only garlic but also ginger, chili, pepper, onions, turmeric, and more.

As part of Masan Consumer's "Go global - Make Vietnamese Foods - Global Foods" strategy, Nam Ngu has been, is, and will continue to cooperate with regions known for their famous specialties, promoting research and development to bring high-quality products made from specialty ingredients to the market, serving the needs of consumers both domestically and internationally.

Vinh Phu