Policy breakthroughs and innovative business for sustainable domestic market

Speaking at the forum "Domestic trade development policy" on the afternoon of October 28 within the framework of the Autumn Fair 2025, Mr. Bui Nguyen Anh Tuan - Deputy Director of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) emphasized the key role of the domestic market in the period of global economic fluctuations.

“The domestic market has been and is an important pillar and a solid launching pad for the sustainable development of the Vietnamese economy ,” Mr. Tuan affirmed.

However, in the context of deep globalization, developing the domestic market is not only to protect domestic production, but also to improve competitiveness and create products and services that meet international standards.

Mr. Tuan said that Vietnam needs to make the most of free trade agreements (FTAs) to bring Vietnamese goods further afield, while also welcoming quality goods from the world , contributing to enriching the domestic market.

Mr. Bui Nguyen Anh Tuan - Deputy Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade).

“The domestic market is not only a place to consume products, but also an important driving force to promote production, create jobs and ensure social security,” said the Deputy Director of the Department of Domestic Market Management and Development.

Referring to the retail picture, Ms. Tran Thi Phuong Lan - Vice President of the Vietnam Retailers Association said that although the consumer market has positive signals, businesses still face many difficulties. Consumer demand is still weak, people are tightening their spending, while competition between domestic and foreign brands is increasingly fierce.

Inflation, rising input costs, fluctuating supply chains, and the boom in e-commerce have made maintaining profits difficult. In addition, the lack of professional management, incomplete logistics infrastructure, and a lack of a synchronous legal framework are hindering the development of the retail industry.

Ms. Lan emphasized that if Vietnam’s retail market is to “breakthrough”, it needs a more favorable investment and business environment. Accordingly, policies need to focus on improving institutions, reforming administrative procedures, developing retail and e-commerce infrastructure, and supporting finance, human resources, and technology for domestic enterprises.

“We need to improve competitiveness, proactively integrate and anticipate new consumption trends, while building technical barriers to protect the domestic market and strengthening transaction management on major e-commerce platforms,” Ms. Lan proposed.

The forum "Domestic trade development policy" was held within the framework of the Autumn Fair 2025.

From a business perspective, Mr. Nguyen Hong Long - General Director of Proton LLC shared practical experience from 15 years of investing and operating wholesale markets. According to Mr. Long, the market is not just a simple commercial infrastructure, but an "ecosystem connecting production - distribution - logistics - culture - people".

From that awareness, Proton has developed the “Multi-value Wholesale Market” model, consisting of four main components: trade and supply chain with modern infrastructure; culture – art – cuisine; tourism and community education; technology and sustainable development. This model is being deployed at Dau Giay Wholesale Market (Dong Nai) with a scale of 7 hectares, more than 216 traders, trading more than 600 tons of agricultural products per day.

From the implementation practice, Proton Company recommends incorporating the “Multi-value wholesale market” model into the national trade infrastructure planning for the period 2026-2035. Strengthening public-private partnership (PPP) to invest in and operate modern wholesale markets associated with logistics, culture, and tourism. At the same time, periodically organizing “Vietnam Agricultural and Cultural Week” at inter-regional wholesale markets to promote products and honor Vietnamese merchant culture.

Meanwhile, a representative of the Vietnam Association for Consumer Goods Development (VACOD) expressed his hope that the Government, ministries and localities would continue to support businesses in accessing feasible mechanisms and policies to promote domestic trade growth drivers such as technological innovation, stimulating consumption, reducing VAT, connecting supply and demand, and improving people's income.

Developing the domestic market is not only to expand the scale, but also to transform the growth model towards modernity, inclusiveness and sustainability. With close coordination between management agencies, associations and the business community, the Vietnamese domestic market is expected to make a strong breakthrough in the coming years, becoming a solid foundation for an independent, self-reliant and deeply integrated economy.

Thu An

Source: https://doanhnghiepvn.vn/kinh-te/dot-pha-chinh-sach-va-kinh-doanh-sang-tao-de-ben-vung-thi-truong-noi-dia/20251028052249716