FE CREDIT - 15 years of persistent creation, lighting up millions of dreams

In its journey of more than a decade, FE CREDIT has affirmed its pioneering role in the consumer finance industry by becoming a capital channel to millions of customers who have not accessed traditional banking services.

With practical financial solutions, the company has helped people promptly meet their living and learning needs, thereby contributing to promoting consumption and gradually shaping this field.

The decade of shaping the consumer finance industry

Currently, outstanding loans for living and consumption purposes reach about 2.8 million billion VND, equivalent to 20% of the total outstanding loans of the entire economy . However, according to the United Nations Capital Development Fund, the proportion of adults without access to financial and banking services in Vietnam is still over 34%. This is a high proportion in the Southeast Asian region, showing bottlenecks in the expansion of credit to customer groups that are truly in need.

In fact, a large number of workers, small traders, and manual laborers have difficulty borrowing capital from traditional banks due to lack of credit records, proof of income, or collateral. In this gap, FE CREDIT and the consumer finance industry play the role of a “bridge”, helping the above customer groups access legitimate and transparent capital sources and improve their quality of life.

Established in 2010, FE CREDIT is one of the first units operating in the field of consumer finance. With an effective strategy and diverse products, suitable to customer needs, FE CREDIT has been leading the industry for more than a decade with a market share that at times reached over 50%, contributing up to 40% of the consolidated profit of parent bank VPBank .

With FE CREDIT, workers can access capital to meet essential needs in life. Photo: FE CREDIT

In addition to making its mark with impressive numbers, FE CREDIT also creates practical value for millions of customers. The expenses for repairing a dilapidated house, buying a motorbike for a living, paying school fees for children, or providing medical expenses… are of great significance, both meeting immediate needs and providing opportunities and creating conditions for employees to feel secure at work.

At the same time, by providing safe and suitable products, FE CREDIT also contributes to pushing back black credit, helping people reduce financial burdens and potential risks from informal credit channels.

Since 2010 - the year FE CREDIT was established and the consumer finance industry began to accelerate - outstanding loans for living expenses have always increased faster than the general market level, according to statistics from the State Bank. This reflects the importance of the consumer finance sector in promoting GDP growth and improving people's quality of life.

In the first 6 months of 2025, FE CREDIT's disbursement revenue increased by 19% over the same period, continuing to open up important capital flows, supporting customers to cover essential needs in life and work. With support policies such as maintaining stable interest rates, reducing VAT and promoting domestic consumption, people can rest assured to spend, shop and improve their quality of life.

Constantly giving wings to millions of dreams

Changing consumer trends after the pandemic, along with a strong wave of digital transformation, have created both new opportunities and challenges. In that context, FE CREDIT has taken a strategic "transformation" step, focusing on building a system that emphasizes professionalism, transparency and sustainability to continuously improve service quality and provide maximum support for customers to access legitimate capital for their aspirations in life.

Putting customers at the center of all activities, FE CREDIT promotes strong and multi-dimensional connections with consumers to help products and promotions be updated fully and quickly, while receiving valuable feedback to increasingly understand the tastes and preferences of each segment. From the need to buy utilities, pay for children's tuition, to linked insurance products, FE CREDIT always designs flexible and accessible financial solutions, firmly accompanying customers on the journey to realize their dreams.

FE CREDIT listens and understands customers better, thereby providing suitable financial solutions for each individual need. Photo: FE CREDIT

FE CREDIT builds strong relationships with customers through multi-channel platforms, including the company website, official Zalo account, customer care hotline, official Facebook page, representative offices and a nationwide partner system. The strong connection system helps customers access financial solutions faster and easier.

In particular, the multi-tasking financial application FE ONLINE 2.0 provides full product information and features, from loan registration and management, credit card opening, to digital banking services, bringing convenience and helping customers proactively use financial services anytime, anywhere.

FE CREDIT also integrates artificial intelligence (AI) into smart chatbots, supporting quick 24/7 feedback to customers to create quality and seamless service experiences. Currently, the company has built more than 13,000 points of sale nationwide and served tens of millions of customers. In addition to business activities, FE CREDIT also focuses on spreading financial knowledge to help the community use capital more effectively and proactively.

The company has launched a series of media programs called “Understanding money, less worries” (Finance Explorer), providing financial education content with close and practical cases in life. Thanks to that, viewers can plan their spending, manage loans reasonably, understand their rights and obligations when borrowing capital, as well as avoid common risks.

With a multi-channel customer connection platform, a strong digital strategy, superior service quality and projects providing practical personal financial knowledge, FE CREDIT not only meets maximum financial needs, but also persistently accompanies customers on the journey to realize their dreams and improve their quality of life. These efforts have strengthened customers' trust in FE CREDIT over the past 15 years and contributed to building a transparent, comprehensive and sustainable credit ecosystem.

Source: https://baodautu.vn/fe-credit---15-nam-ben-bi-kien-tao-thap-sang-hang-trieu-uoc-mo-d373652.html