Free Fire across Vietnam: Connecting local culture and gaming community

From Trang An to Cai Rang floating market, the cross-Vietnam reality show Free Fire brings 24 KOLs to explore the unique culture of each region, recreating the survival game.

Accordingly, Free Fire - the region's leading survival shooter, has just made a new mark with its first-ever reality show called " Free Fire across Vietnam". Free Fire has successfully brought 24 prominent KOLs in the gaming community across Vietnam to explore local culture, while connecting directly with fans through "one-of-a-kind" activities that are typical of Free Fire .

Free Fire fans join in interacting with KOLs and connecting with the gaming community in each locality

Photo: Contributor

From Hanoi - Ninh Binh to Quy Nhon, Can Tho and Ho Chi Minh City, each destination is an adventure that is both authentic and has the typical colors of a survival game, where Free Fire is not only an in-game experience but also becomes a bridge connecting, inspiring and providing positive energy to the gaming community.

" Free Fire Across Vietnam" is the first reality show of Free Fire filmed in vertical frame, optimized for the viewing habits of Gen Z on their phones. With 24 KOLs participating, the show created 24 perspectives and 24 separate livestream streams.

Each KOL brings a unique story and experience, helping the audience not only watch but also feel like they are accompanying their idol. This has created a rich content ecosystem, spreading strongly on social networking platforms, turning passive viewers into active "companions".

At the end of each journey, grand offline sessions were held, attracting thousands of fans. Here, gamers had the opportunity to interact directly with their idols, participate in minigames and receive unique gifts. More than 2,100 players participated in these offline sessions, creating a vibrant and cohesive atmosphere.

Through the program, Free Fire not only stops at creating a virtual playground but has successfully built a strong community in real life.

Source: https://thanhnien.vn/free-fire-xuyen-viet-ket-noi-van-hoa-dia-phuong-va-cong-dong-game-thu-185250814001414629.htm