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'Clearing the name' of the criticized clothing label of Chinese climbers

A Chinese woman has sparked controversy after posting a video of herself climbing a mountain with the tags still on, and is suspected of wearing and returning the clothes. She explained that the tags contained information about missing children.

ZNewsZNews06/12/2025

Deng's climbing video showed the tag still attached to her backpack, leading to criticism for allegedly abusing the company's return policy.

Deng, who lives in Jilin province, China, posted a video of herself climbing a mountain with the tag on her backpack clearly visible, quickly causing a wave of debate on Chinese social media. Many people mocked her for deliberately keeping the tags on her clothes to use and then return them, and even dug up old videos claiming that her ski suit still had the tags on, SCMP reported.

In China, the 7-day no-reason return policy has led some to abuse online stores, treating them as “free closets.” This year’s 11/11 shopping season, many sellers have had to label large-sized fabrics or mini zippers to limit profiteering.

Deng said she was attacked for no reason, and faced comments about her appearance and racial discrimination. In her video response, she explained that the backpack, which she bought in September, and the ski suit, which she bought in 2023, were both past their return date. She kept the tags because they contained information about missing children.

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A label printed with information about the boy surnamed Li, along with a photo, personal data and contact numbers of his parents.

She showed a label with a photo of the boy named Li, along with his personal information and family contact number. A representative of the NO1NW brand then thanked Deng, saying that the project of printing information about missing children on clothing labels was a volunteer activity the unit had maintained for 4 years.

The tags are printed based on publicly available data from missing persons organizations and updated every one to two years. Customers who take the tags on trips help expand the search area. “The wider the reach, the greater the hope,” he said.

In appreciation for her support, the brand sent Deng a ski suit, hat, and several removable tags. She said she has accepted apologies from some of her critics and will continue to wear the tags on her hikes and ski trips.

"I hope people will be more rational and not attack individuals without evidence," Deng said.

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Clothing tags help raise awareness about missing children.

The incident attracted more than 8 million views on social media. One person commented: "Clothing labels are not a measure of morality. We need less prejudice and more trust and understanding."

It is estimated that between 10,000 and 200,000 children are trafficked in China each year, but the real number is difficult to determine due to a lack of complete and transparent data.

Source: https://znews.vn/giai-oan-chiec-mac-quan-ao-bi-chi-trich-cua-nguoi-leo-nui-trung-quoc-post1608986.html


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