International visitors to Vietnam are unprecedented.

In Southeast Asia, the number of visitors from the Philippines recorded outstanding growth. Pictured are Filipino tourists visiting Vietnam in October. Photo: Japheth Graspela.

According to newly released figures from the General Statistics Office ( Ministry of Finance ), in November, nearly 2 million international visitors entered Vietnam, up 14.2% over the previous month and up 15.6% over the same period in 2024. This is the strongest increase of the year, in which distant markets such as North America and Europe created a significant boost.

Visitors from the US increased by 30.5%, Canada increased by 55.9% compared to the previous month. Europe recorded an impressive growth of 51.2%, with many markets increasing strongly: Russia (+37%), UK (+31.8%), France (+46.7%), Germany (+51.4%), Italy (+88.9%), Switzerland (+47.3%), Czech Republic (+148.8%) and Poland increased by a whopping 255.6%.

According to the General Statistics Office, this growth comes from a series of new visa policies, well-invested promotional programs and a series of international events continuously held in major cities, creating a strong attraction for tourists.

In the first 11 months, Vietnam reached 19.15 million international visitors, surpassing the 18 million mark for the first time in history.

According to the United Nations Tourism Organization (UN Tourism), Vietnam's tourism is recovering remarkably while other countries in the Asia- Pacific region have only reached about 90% of pre-Covid-19 levels. This organization ranks Vietnam among the fastest growing countries in the world, on par with Japan.

The Indian male tourist was particularly impressed with Vietnamese coffee and traffic culture in Ho Chi Minh City. Photo: Linh Huynh.

China remained the largest market for sending visitors, reaching 4.8 million, up 43.1% year-on-year and accounting for 25% of the total market share. South Korea ranked second with 3.9 million, accounting for 20.6%, down 4.6%. Rounding out the top 10 were India (656,000), Cambodia (614,000), Russia (593,000), Malaysia (510,000) and Australia (496,000).

Of which, Russia recorded outstanding growth in the European market, up 190.9%, and became Vietnam's largest market in the region. Southeast Asian markets continued to accelerate, notably the Philippines up 84%, India up 47.2% over the same period.

5 LARGEST TOURIST MARKETS TO VIETNAM 11 MONTHS 2025
Source: General Statistics Office
Label		China	Korea	Taiwan (China)	America	Japan
Number of tourists	Million views	4.79	3.94	1.13	0.76	0.75

The three localities that welcome the most foreign visitors are still Ho Chi Minh City, Hanoi and Da Nang.

According to the Ho Chi Minh City Department of Tourism, the city is estimated to welcome 37.28 million visitors in 11 months, including 7.37 million international visitors, reaching 73.79% of the 2025 target. Tourism revenue reached VND233,566 billion , equivalent to 80.5% of the plan.

Hanoi welcomed 30.94 million visitors, an increase of 22.1%; of which international visitors reached 7.09 million, including 5 million with stays.

Da Nang recorded 16.5 million overnight visitors, of which 7 million were international visitors in 11 months.

Dozens of tourists stopped at the walking street to take photos of the apartment building at 42 Nguyen Hue. Photo: Linh Huynh.

The breakthrough of the three major cities is said to be thanks to the continuous expansion of international flights, upgrading tourism products and organizing many regional music and sports festivals and events.

According to the General Statistics Office, tourism revenue in the first 11 months of 2025 is estimated at VND85.4 trillion , up 19.9% over the same period last year. This result comes from stimulus programs and efforts to diversify products, from health tourism, green tourism to MICE, which have been implemented by many localities since the beginning of the year.

With impressive growth momentum, the tourism industry is expected to continue to make breakthroughs in 2026, bringing Vietnam closer to its position as a leading destination in Asia.

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