Opening of the 2025 Autumn Fair: A national trade promotion super event

On the evening of October 25, the first Autumn Fair 2025 with the largest scale ever officially opened, gathering many typical products of 34 provinces and cities across the country, bringing with it the expectation of connecting trade, supply chains and promoting consumption.

The 2025 Autumn Fair is a bridge connecting businesses with businesses, businesses with customers - Photo: NGUYEN HIEN

In a space of more than 130,000 square meters, the first national super fair was held with 6 "bests": largest scale, most modern space, most diverse products, highest quality, most attractive activities, best incentives, taking place from October 25 to November 4 at the Vietnam Exhibition Center (VEC).

Specialties from three regions converge at the 2025 Autumn Fair

Ms. Nguyen Anh Nguyet, owner of Phuong Nguyet dried shrimp kiln (Phong Thanh commune, Ca Mau ), is excited to introduce Ca Mau dried shrimp products to people and tourists in the North for the first time.

During her participation in the 2025 Autumn Fair, Ms. Nguyet brought 50kg of dried shrimp and various dried fish, which is also one of the 90 products that Ca Mau province brought to the fair.

"Ca Mau is famous for its crab products, but Ca Mau dried shrimp is also very delicious, but consumers in the North do not know much about it. Large-scale fairs are an opportunity for businesses to promote their products and reach customers and potential markets," Ms. Nguyet shared.

Many businesses, cooperatives and production households in Hue City also bring many typical local products, notably traditional handicraft products depicting famous landscapes and landscapes of Hue.

Mr. Tran Van Ngo, a wood carving artist at Phuc Mai (Huong Thuy Ward, Hue City), expressed his impression of the 2025 Autumn Fair as the largest fair he had ever participated in. Therefore, he considered the fair an opportunity to reach more customers and partners, so after only 15 days of preparation, he completed his products to introduce here.

The opening ceremony of the 2025 Autumn Fair opened with the Autumn Concerto - Photo: BTC

Expect big commercial deals

As a business in the fashion retail industry, Ms. Pham Thi Lan, Supply Chain Director of Canifa Joint Stock Company, believes that the fair is a big playground to help businesses promote trade and affirm the position of Vietnamese fashion brands.

In particular, this is also an opportunity to connect with buyers and supply chains, so Ms. Lan hopes to reach many new customers both domestically and internationally.

"The Autumn Fair will become a real and effective B2B trading center. We hope to support the organization of selective Business Matching programs, helping Canifa directly meet domestic distribution partners, as well as important international buyers and suppliers of sustainable materials. Thereby, promoting the goal of exporting Vietnamese fashion to the global market," Ms. Lan shared.

Choosing to bring to the fair OCOP products of 4 stars or higher, Mr. Huynh Xuan Son, Deputy Director of the Department of Industry and Trade of Da Nang City, said that the outstanding brands chosen to introduce include: Ngoc Linh ginseng, agarwood products, Hoa Tho garments, DRC rubber...

Mr. Son hopes that the fair will be an important opportunity for businesses in the city to meet, promote trade, find new partners and promote the export of Da Nang products to reach further in the international market.

Mr. Vu Ba Phu, Director of the Trade Promotion Agency (Ministry of Industry and Trade), said that this is a national-scale fair, organized to reach international and regional levels. The goal is to make the Autumn Fair a prestigious and important annual meeting point in the journey for merchants around the world to seek business opportunities in Vietnam.

At this fair, there will be about 300 international delegations coming to the fair to organize import-export trade activities with Vietnam, 20 specialized seminars and conferences to sell products that the market needs, to create excitement and professionalism for the fair.

"This is also the first fair that combines trade promotion, investment activities, with cultural and political activities. It is expected to have about 500,000 attendees. The fair is not only an economic activity to stimulate production and consumption, but also aims to promote the image of the homeland and the image of Vietnam to the world," said Mr. Phu.

Festival space, vibrant outdoor activities

According to Mr. Vu Ba Phu, the fair gathered nearly 2,500 businesses from all fields across the country with 3,000 booths arranged in sub-areas: Prosperous Autumn, Quintessence of Vietnamese Culture and Commercial Meeting Place, Quintessence of Autumn in Hanoi, Autumn in Vietnam - Autumn Colors and Autumn in Family. Each sub-area brings to the people and visitors impressive experiences from shopping to entertainment.

In addition to the indoor exhibition space, visitors can also enjoy the autumn festival atmosphere with a series of exciting outdoor activities such as: games, concerts, art performances, fashion shows and cultural exchanges.

The organizers said that the successful organization of the 2025 Autumn Fair will lay the foundation for the formation of an annual four-season fair chain "Spring - Summer - Autumn - Winter", becoming a destination for trade promotion, stimulating consumption and developing Vietnam's important cultural industry, aiming to reach international level.

NGOC AN - NGUYEN HIEN

Source: https://tuoitre.vn/khai-mac-hoi-cho-mua-thu-2025-sieu-su-kien-xuc-tien-thuong-mai-quoc-gia-20251026083719904.htm