Stimulating the market from the 2025 national concentrated promotion program

The Ministry of Industry and Trade has just issued Decision No. 2469/QD-BCT on organizing the "National Concentrated Promotion Program 2025 - Vietnam Grand Sale 2025". The program will take place from December 1, 2025 to January 18, 2026 nationwide, combining both traditional and e-commerce forms.

Tourists shopping at a supermarket in Da Nang city. Photo: TRAN TRUC

Accordingly, localities will base on the actual situation to develop a focused promotion plan, ensuring adherence to the general direction, while promoting creativity to create a widespread impact in the business community. This is an important solution in the context of market demand showing signs of slowing down, requiring strong and timely stimulus policies.

The highlight of this year’s program is the synchronous participation of the entire supermarket system, shopping malls, e-commerce platforms and modern distribution networks. A series of discount programs, incentives and gifts will be implemented, helping consumers access quality goods at reasonable prices.

The Ministry of Industry and Trade requires the Department of Industry and Trade of provinces and centrally run cities to take the lead and coordinate with relevant units to organize concentrated promotion programs in the locality. The departments need to proactively develop detailed plans, report to the People's Committees of provinces and cities for approval, and at the same time connect with industry associations, businesses, and distribution systems to ensure dissemination.

Source: https://baodanang.vn/kich-cau-thi-truong-tu-chuong-trinh-khuyen-mai-tap-trung-quoc-gia-2025-3301376.html