This is a completely new industrial tourism product developed by Truong Sinh International Science Group (Truong Sinh Group), located right on the factory campus of more than 7 hectares in Tra Da Industrial Park (Pleiku ward, Gia Lai province).
Medicinal herbs " hidden" in the Ngu Hanh mountain cave
The centerpiece of the journey is a 70m long artificial cave located in Ngu Hanh Son Mountain – a structure designed as a continuous storytelling space, taking visitors to explore the “treasure” of traditional medicine through unique thematic layers.
Starting from the "Return to the Roots" space, visitors are introduced to the history, culture and medicinal identity of the Gia Lai plateau. The story of Hero Nup and the battle against the French in Stor village is vividly recreated, along with traditional medicine and primitive preparation tools of the Central Highlands people - evidence of the deep connection between people and the great forest.
Next is the space “Imprint of famous doctors”, which honors the predecessors of Oriental medicine such as Thai Thuong Lao Quan, Hong Quan Lao To (China), Hai Thuong Lan Ong Le Huu Trac and Zen master Tue Tinh (Vietnam). Inside the cave, the medicinal recipes are recreated as “living heritages”, in which the most prominent is the “hidden medicinal plant” Ngoc Linh Ginseng – considered a “national treasure” of Vietnam.
The “Science and Technology” space brings a different color: modern, standard and specialized. Here, visitors are introduced to the research and production process according to GMP standards, from pharmaceutical analysis to extraction and product creation. This is also the place to recreate the development journey of Truong Sinh Group: from veterinary medicine, tonic wine, to health care products and chronic disease treatment support.
Before leaving the cave, visitors will pass through the “Brand Pride” space with a series of products on display – the result of more than 20 years of research and development by Truong Sinh Group. Finally, there is the “Heaven and Earth Intersection” area – a relaxing space that seems to come out of a legend with waterfalls, colorful stalactites, an ideal place to check-in or relax in the cool, meditative atmosphere before continuing the journey.
The journey into the heart of Ngu Hanh Son Mountain is not simply a sightseeing trip. It is like a “return to the source” – where ancient legends blend with the light of modern technology, reviving traditional knowledge under a new lens, and where traditional medicine is reborn by science.
Connecting legend and science
Not only a visual journey, visitors can also directly visit the factory with modern production lines. In addition, at the showroom system of nearly 1,000m² displaying 100 herbal products of the group, visitors have space to experience medicinal drinks, and at the same time buy health care products as gifts.
Mr. Trinh Quoc Cuong (166 Chu Manh Trinh, Pleiku ward) said: “This tour is very suitable for my interest in learning about plants and medicinal herbs. The space displaying medicinal herbs in the cave and the production process are very professional, modern, and clean, which is very impressive to me. I hope that the tourist destination will soon open more large-scale medicinal herb gardens, so that visitors can witness the journey from planting to processing - something that a plant lover like me is looking forward to.”
Mr. Le Hoang Long (82 Vo Van Tan, Pleiku Ward) - local tour guide - said: "This is a completely new and very unique tourism product in Pleiku plateau. The industrial tourism site combines natural elements, traditional medicine and modern production technology. The space is green and cool like a herbal garden.
Visitors here are often divided into two trends: researchers and academics will learn deeply about medicinal herbs; while pure visitors like to experience the products and explore the health benefits they bring.
From the organizer's perspective, Mr. Tran Van Quang - Tourism Activities Manager at Truong Sinh - emphasized: "We want to tell a story with the mysterious colors of the legend of Ngu Hanh Mountain, combined with a modern scientific foundation. The space in the mountain is not only a place for exhibition but also an experience journey, helping visitors understand more about the law of yin and yang - the five elements, about the balance of nature and humans."
Currently, the tour is in the trial phase, Truong Sinh Group continues to perfect the health food restaurant, preparing dishes according to the principle of yin-yang. Tourists not only enjoy the taste but also feel the health benefits of medicinal herbs. At the same time, investing in medicinal plant growing areas to enhance the experience for tourists.
The tourist destination “Essence of Truong Sinh Herbal Medicine” is conveniently located – only 6km from Pleiku airport and 10km from the center of the Mountain Town. Nature, traditional medicine and modern technology intersect in one journey, opening a new path for experiential tourism in the Pleiku plateau, especially the relatively new type of industrial tourism.
Source: https://baogialai.com.vn/lac-buoc-giua-the-gioi-duoc-lieu-ky-ao-trong-long-pleiku-post560023.html
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