For the first time, a license plate auction was 'livestreamed' directly on a multi-device television platform.

For the first time in Vietnam, license plate auctions will be livestreamed on theFPT Play platform, giving audiences the opportunity to witness the thrilling, transparent and attractive moments of public asset auctions.

Photo caption — This is the first special event to be livestreamed directly on the FPT Play platform (including mobile, web, box and SmartTV).

Representatives of Vietnam Joint Stock Auction Company (VPA) in collaboration with FPT Play officially broadcast live the special auction at 11:00, focusing on "hot" license plates such as 99A-999.99 and a series of five-digit number 1 license plates. This is considered a turning point in the communication and digital transformation of the property auction sector in Vietnam.

The live broadcast of the license plate auction demonstrates VPA's efforts in applying digital technology , expanding access to information for people. Through FPT Play - a multi-device online television platform (mobile, web, box, SmartTV) - audiences can follow the entire auction process, from logging in, bidding to announcing the winning auction results.

The event titled “VPA MEGALIVE 11.11 - WHOSE SEA IS THIS?” was produced with high image quality, with professional commentary and analysis from auction and legal experts, helping viewers better understand the process, regulations and transparency of this activity.

More than just an auction, the livestream is also expected to become an interactive “live show”, where the public can enjoy the thrill of each bid, along with the moment of excitement when unique license plates are successfully finalized.

A representative of VPA Company said that the cooperation with FPT Play helps bring asset auction activities closer to the public, while modernizing communication forms by listing, announcing and reporting online on multiple digital platforms.

According to VPA, the "VPA MEGALIVE 11.11" program is a strategic step in the digital transformation process of the asset auction industry, aiming at the following goals: Improving publicity and transparency; Widely disseminating legal regulations on asset auctions, especially online auctions; Expanding people's reach through modern digital media platforms.

Source: https://baotintuc.vn/xa-hoi/lan-dau-tien-dau-gia-bien-so-xe-duoc-livestream-truc-tiep-tren-nen-tang-truyen-hinh-da-thiet-bi-20251105114553810.htm