Improving marketing capacity for cooperatives and OCOP subjects

Within the framework of the Project "Supporting green circular economy through improving agricultural value chains in Northern Vietnam" funded by KOICA, the Management Board of Foreign Capital Projects of Thai Nguyen province has just coordinated to organize a training course to improve marketing capacity for cooperative members and OCOP store staff.

Training course to improve marketing capacity for cooperative members and OCOP store staff.

The training course equips students with digital marketing skills suitable for local trends, helping them access and effectively exploit online platforms such as Zalo, Facebook, TikTok; content on market research, content management and development, account creation and business page setup, brand recognition, along with effective advertising and analysis skills.

Through the training course, cooperatives and OCOP entities strengthen sustainable marketing systems, enhance product brand value, expand consumption markets, and contribute to increasing income.

Source: https://baothainguyen.vn/kinh-te/202509/nang-cao-nang-luc-marketing-cho-hop-tac-xa-va-chu-the-ocop-87a4d5f/