Resolution 57-NQ/TW: Promoting innovation and spreading national culture

Chú thích ảnh

A shaman performs a weapon granting ceremony for his students at the "Cap sac" Festival - an indispensable ritual of the Red Dao people. Photo: VNA

Traditional culture is the foundation

Referring to innovation in the field of culture and arts, many opinions believe that the country's diverse and unique traditional culture is the foundation and "promising land" for start-up and innovation activities. Currently, there are still many traditional cultural values of Vietnam that have not been fully exploited, there is still a lot of "room" to be able to promote creative investment activities and innovation to develop more strongly.

According to Dr. Tran Thi Ngoc Minh, Academy of Journalism and Communication, start-up and innovation activities in general, start-up and innovation in the cultural field in particular, are of special interest to the Party and State. Start-up activities cannot be maintained and developed sustainably without cultural aspects. On the contrary, culture will become effective business products and services for start-up and innovation activities. Start-up and innovation activities contribute to generating income from exploiting cultural values, and are effective tools to preserve, maintain and promote traditional cultural values.

Sharing the same view, Associate Professor Do Huong Lan (University of Social Sciences and Humanities, Vietnam National University, Hanoi) analyzed that in the context of the world changing strongly under the impact of digital transformation, the cultural industry has emerged as a field that is both rich in economic potential and meaningful in preserving, renewing and spreading national identity. Starting a business and creating in the cultural industry is not only starting a business but also starting a business in terms of ideas, thinking, and ways of connecting tradition and modernity, between preservation and development, between indigenous culture and the global market. With a diverse and rich cultural treasure, Vietnam has all the conditions to strongly develop this field if it has the right, creative and timely approach.

From a strategic perspective, Associate Professor, Dr. Bui Hoai Son, full-time member of the National Assembly's Committee on Culture and Society, affirmed: The identified cultural industries such as cinema, fine arts, music , design, advertising, fashion, video games, cultural tourism, publishing, television, performing arts and handicrafts... all have in common a deep dependence on creative power - an element that cannot be replaced by pure investment capital or simple production technology. Therefore, the cultural industry is considered a "fertile land" for innovation, where emotions, identity, art and technology intersect to create new values.

According to Associate Professor, Dr. Bui Hoai Son, innovation in content and form of expression is not only a need, but also a way for Vietnamese culture to integrate with the world without losing its identity. When cultural values are presented in the language of the times, they will never become outdated or out of place. On the contrary, those innovations will help culture continue to spread and touch people's hearts.

Need many synchronous solutions

Citing successful evidence from the combination to create cultural - tourism - art - sports - commercial products on the basis of culture and history, a representative of the Ho Chi Minh City Department of Tourism said that the Ho Chi Minh City River Festival 2024 won the Ho Chi Minh City Creative Award 2025, achieved international achievements with two Gold Awards at the International Business Awards (IBA - one of the world's prestigious awards under the Stevie Awards system of the United States, 2025) in the category "Arts, Entertainment and Public Festival" and the category "Cultural Event".

This festival has many highlights from the creative combination, performing the art program with the theme "Legendary Train" recreating the heroic history of the nation in the form of an outdoor musical on the Saigon River. Cinematographic techniques and modern technology are applied in the stage setting, the flexible and constantly changing background creates surprises for the audience. The program is a story about special trains in historical periods, which have come and gone on the Saigon River, associated with important milestones of the nation. The festival also has traditional and contemporary art performances, sports competitions or reenactments of trading activities, people's lives associated with the river space, clearly demonstrating the spirit of innovation and creativity in festival products, with high influence.

According to Dr. Tran Thi Ngoc Minh, Academy of Journalism and Communication, Ho Chi Minh National Academy of Politics, to promote start-ups and innovation in the cultural field in Vietnam, solutions need to be implemented in a unified and synchronous manner, contributing to creating new momentum for development, promoting cultural values, identity and spirit of Vietnamese people in the new era. These include solutions such as continuing to build and perfect the legal system, creating a favorable legal framework for start-ups and innovation in the cultural field in the period of international integration. Along with that, all levels and sectors need to have flexible mechanisms and policies for start-ups in the cultural field, especially policies related to censorship, appraisal of works, intellectual property rights; support incentives on taxes, capital, premises, continue to facilitate creative activities, production, business of cultural products and services.

Dr. Tran Thi Ngoc Minh believes that the cultural market is a place where the interaction between the supply and demand sides takes place, in which cultural products and services are circulated and implemented in accordance with market rules. Entrepreneurs and innovators in the cultural field who want to succeed need to build a healthy and competitive cultural market. Currently, copyright infringement, plagiarism, and copying are hindering the development of cultural industries, affecting the effective exploitation of the cultural market, and causing many risks for genuine producers and investors. Therefore, the authorities need to strengthen inspection, examination, and protection of copyright and related rights and obligations; strictly handle violations; promptly reward and encourage successful entrepreneurs, making practical contributions to the cultural development of the country.

Emphasizing the solution to promote start-up and innovation activities on a traditional basis to both contribute to economic growth and spread national cultural identity, according to Master Dang Huynh Thao Vi (University of Economics and Finance, Ho Chi Minh City), Vietnam has great potential in start-up and innovation based on cultural foundation. Vietnam has a huge cultural treasure with tens of thousands of historical relics, scenic spots, nearly 8,000 folk festivals, more than 5,000 craft villages, hundreds of folk games, dozens of types of traditional performances... very favorable for start-up and innovation activities and projects with culture and history in the new era.

Concerned about solutions to promote start-up and creative activities in the fields of culture and art for young human resources, Associate Professor Lam Nhan, Principal of Ho Chi Minh City University of Culture, said that while start-up activities are quite clear and regular in the fields of economics, finance, trade, etc., start-up activities are quite clear and regular, in the field of culture and art, start-up is still quite new. Therefore, the school strengthens connections with experts in the fields of culture and art to guide and create conditions for students to be equipped with additional knowledge and skills to start a business, actively explore, innovate and create. Ho Chi Minh City University of Culture, Ho Chi Minh City University of Law and Ho Chi Minh City University of Architecture organized the City-level Startup and Innovation Competition in 2025, creating an environment to promote innovation and creativity in the fields of culture, art, architecture, media and tourism among students, contributing to the development of the country's cultural industries.

According to VNA

Source: https://baoangiang.com.vn/nghi-quyet-57-nq-tw-thuc-day-doi-moi-sang-tao-lan-toa-van-hoa-dan-toc-a465984.html