Pho Ta offers unique and delicious options like bird's nest pho and shrimp pho at Pho Day.

Ngày của phở - Ảnh 1. — The Pho Ta stall was overflowing with toppings early in the morning on the opening day of Pho Day - Photo: QUANG DINH

Besides bird's nest pho, Pho Ta also introduced dishes such as chicken pho, shrimp pho, and stir-fried shrimp noodles. A representative of the booth happily stated that on the first day, they prepared approximately 500 bowls of pho to serve visitors.

Unique flavors at Pho Ta

Many diners wonder: Bird's nest is known for its high health benefits and high price, so why does Pho Ta include it in its affordable bowl of pho on Pho Day?

Phở Ta lạ miệng với phở yến và phở tôm tại Ngày của Phở - Ảnh 2. — Pho Ta with Ca Mau shrimp. The shrimp are plump and juicy - Photo: QUANG DINH

Culinary artist Do Quang Long - product production and innovation consultant at Binh Tay Food, the unit responsible for the Pho Ta booth - shared:

"Pho Ta aims to bring everyone nutritious bowls of pho so that everyone can enjoy it, while also proving that pho is not limited to beef or chicken toppings, but can be flexibly combined with many different ingredients."

Mr. Long added that the chicken at Pho Ta is carefully selected from free-range farms in Dong Nai , the bird's nest used is from the nutritious sea swiftlet nests of Can Gio, and the shrimp is sourced from Ca Mau.

The broth at Pho Ta is made from whole chickens simmered with herbs to create a naturally sweet flavor.

"Combining pho with various toppings isn't difficult; the important thing is that the broth is suitable. Chicken broth pairs well with shrimp and bird's nest. We also have lobster pho, but we haven't served it at this year's Pho Day," Mr. Long revealed.

Ngày của phở - Ảnh 3. — Mr. Do Quang Long (center) with the chefs at the Pho Ta stall during Pho Day - Photo: HOANG LE

A Vietnamese culinary artist with 35 years of experience affirmed that Pho Day is very meaningful, but the program only takes place over two days, December 13th and 14th, which is a bit short. Organizing it for 5 to 7 days would better meet the needs of the people.

His observation was indeed accurate, as the event attracted a large number of diners on its very first day. Within just a few hours, many pho stalls announced they were temporarily suspending service due to running out of broth.

Pho Ta is a pho brand belonging to Binh Tay Food Joint Stock Company, specializing in high-quality instant pho products. Binh Tay Food regularly participates in pho promotional events in Vietnam and internationally, contributing to elevating the status of Vietnamese rice and spreading the flavor of pho to the world.

Ngày của phở - Ảnh 4. — Bird's nest pho at the Pho Ta stall - Photo: HOANG LE

Ngày của phở - Ảnh 5. — Customers enjoy pho at the Pho Ta stall - Photo: QUANG DINH

The Pho Day 12-12 program, now in its 9th year with the theme "Elevating Vietnamese Rice - Spreading Across Five Continents," will take place over two days, December 13th and 14th, at the former Tax Department Store area, 135 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City.

The program features nearly 30 famous and unique pho brands from North to South Vietnam, showcasing a diverse range of pho dishes reflecting the characteristics of different regions and local cultures.

With a price of 40,000 VND per bowl, the Pho Day festival on December 12, 2025, is expected to serve more than 20,000 servings over two days. The organizers will donate at least 10% of the pho sales revenue to the "Pho of Love" program, cooking and serving pho to people in the flood-stricken areas of Dak Lak province (formerly Phu Yen), which recently suffered damage from natural disasters.

The Pho Day 12-12 program is supported and coordinated by the Department of Foreign Affairs and Cultural Diplomacy - Ministry of Foreign Affairs, the Department of Trade Promotion - Ministry of Industry and Trade, the Ho Chi Minh City Department of Industry and Trade, and the Vietnam Culinary Culture Association, with the diamond partnership of Acecook Vietnam Joint Stock Company for many years, and this year with the additional support of Ho Chi Minh City Development Commercial Bank (HDBank), Cholimex Food Joint Stock Company, Saigon Trading Corporation Limited (SATRA), Suntory Pepsico Beverage Company Limited, etc.