The Co.opXtra supermarket on Ta Quang Buu Street (District 8, Ho Chi Minh City), which opened on the morning of November 15th, is not just a shopping center but also a place where retailers connect with and serve all customer needs.
Customers shop at Co.opXtra Ta Quang Buu, District 8, Ho Chi Minh City on the morning of November 15 - Photo: Quang Dinh
This is also the sixth member of the hypermarket segment, a joint venture between Saigon Co.op and NTUC FairPrice - a leading consumer cooperative from Singapore.
Prioritize customer experience.
Located on the second floor of the Central Premium shopping mall at 854-856 Ta Quang Buu Street, the Co.opXtra supermarket on Ta Quang Buu Street quickly gained popularity among local residents. On the morning of November 15th, even before the official opening time, the self-service areas of the supermarket were packed with customers.
The atmosphere became even more lively as most product categories had promotional activities from brands and PG staff, all busy introducing new products and special offers for the store's grand opening to customers.
Mr. Duong Minh Quang, General Director of Saigon Co.op FairPrice Co., Ltd., the operator of Co.opXtra, said that the supermarket also offers services specifically for residents of Central Premium apartment complex, such as home delivery within one hour and many other convenient services. Furthermore, Saigon Co.op has invested in a streamlined model, optimizing artificial intelligence (AI) technology to enhance the customer experience.
"With the desire to increase 'touchpoints' with consumers and thereby elevate the best shopping experience for them, Co.opXtra Ta Quang Buu realizes Saigon Co.op's business orientation this year in strengthening digital technology and AI technology to bring consumers unprecedented superior experiences at the Saigon Co.op retail system," Mr. Quang said.
With its modern design, spacious and comfortable environment, Co.opXtra Ta Quang Buu Supermarket has a total investment of nearly 70 billion VND and a total business area of over 3,000m2. It not only provides high-quality products at reasonable prices but also serves as an ideal destination for families and the community in the area.
The designs also focus on the evolving needs of urban dwellers, with the supermarket even featuring a dedicated section for cocktail making. This is also the first such section in the system. In this section, customers can choose equipment for home cocktail making, which are specialized items typically only sold in dedicated stores.
A representative from Saigon Co.op stated that based on surveys of the needs of nearby residents, the supermarket's management decided to add product categories and services that suit consumer tastes and habits, aiming to provide the best shopping experience for customers.
Co.opXtra Ta Quang Buu offers over 30,000 quality essential items including fresh and dried foods, cosmetics, household goods, and clothing. Besides having 80% high-quality Vietnamese products, Co.opXtra Ta Quang Buu also sells premium imported goods from Singapore, South Korea, Japan, the USA, Europe, Australia, and New Zealand, including fruits, spices, nutritional supplements, household items, and cosmetics.
With a sustainable orientation and a strategy of using smart technology, hypermarkets like Co.opXtra Ta Quang Buu are not just places to shop, but also symbols of community development, where we are committed to serving the needs of consumers.
Mr. Duong Minh Quang (General Director of Saigon Co.op FairPrice Co., Ltd., the operator of Co.opXtra)
Speed up preparations for the year-end shopping season.
Speaking further about the network expansion speed in the last months of the year, a representative from Saigon Co.op said that opening at this time allows Co.opXtra to easily take advantage of the peak shopping season, attract more new customers, and increase points of contact with consumers.
The development of the retail industry not only creates more choices for consumers but also fosters competition.
Beyond expanding its scale, the partnership with NTUC FairPrice of Singapore not only reflects a commitment to prestige and quality but also affirms its continuous efforts to deliver unique shopping experiences that meet the increasingly high expectations of Vietnamese consumers.
Therefore, Co.opXtra Ta Quang Buu also provides a relaxation area for customers with a free book counter where customers can enjoy coffee, chat, relax, and meet friends on weekends while shopping at the supermarket…
In addition, to support parents in shopping comfortably with children, Co.opXtra Ta Quang Buu has invested in a dedicated Kid Zone – a play area where children can sit, play, experience jigsaw puzzles, and enjoy many other attractive and educational games. The supermarket also features automatic checkout counters, self-cooking noodle machines, smart storage cabinets, etc., promising to bring customers the latest experiences in modern retail.
The continuous opening of new Co.opXtra supermarkets, a joint venture model between Saigon Co.op and NTUC FairPrice - a leading consumer cooperative in Singapore - also affirms the strategy of enhancing the service experience of Vietnamese retailers.
Representatives perform the opening ceremony of Co.opXtra Ta Quang Buu, District 8, Ho Chi Minh City on the morning of November 15 - Photo: Quang Dinh
Attractive offers
To celebrate its grand opening, Co.opXtra Ta Quang Buu is offering many promotions: 3,500 products discounted up to 70%; thousands of gifts; receive discount vouchers when registering as a Saigon Co.op member; a lucky draw to win an SH Mode motorbike, a side-by-side refrigerator, a washing machine, a microwave oven, and more.
Key promotional offers include:
- "Join the Co.opXtra Community - New Member Privileges" - Receive a 30K shopping voucher immediately upon registering for a new membership card, from November 8th to 14th, 2024.
- "Buy More - Win Bigger" promotion from November 15th to December 28th, 2024, offers a chance to win attractive prizes such as an SH Mode motorbike, a side-by-side refrigerator, a Sharp 12kg washing machine, a Sharp 21L microwave oven, and shopping vouchers worth 1 million VND with purchases of 500,000 VND or more.
- "Grand Opening Mega Deal - Buy 1 Get 1 Free" offers discounts of up to 70% on clothing, household goods, chemicals, technology products, fresh produce, and more, valid from November 15th to 21st, 2024.
- "Grand Opening Celebration - Amazing Gifts" for only 3 days, from November 15th to 17th, 2024. Grab a convenient combo including a foldable bag (when shopping with a receipt of 800,000 VND or more) and a limited edition thermal mug (when shopping with a receipt of 1,500,000 VND or more).
- "Enjoy Shopping - Receive Surprise Gifts" will take place on the opening day, November 15, 2024.
- "Shop Online - Get Instant Discounts" from January 15th to 29th: Customers shopping on the Cooponline.vn website with a receipt of 500,000 VND or more can apply the code CXTQB30 to receive an immediate discount of 30,000 VND on that receipt.
Source: https://tuoitre.vn/saigon-co-op-khai-truong-sieu-thi-co-opxtra-thu-6-20241116075042032.htm
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