People queue to buy pho at Pho Day 2025 - Photo: QUANG DINH
Not only did Pho Day 2025 attract a steady stream of visitors from early morning to afternoon, but the number of people flocking to the event also increased as evening approached. Located right in the heart of Ho Chi Minh City, the event became a popular dinner destination for many groups of friends, families, and even those who flocked to Nguyen Hue pedestrian street on weekends.
According to preliminary statistics from the organizers, as of 8:30 PM on December 13th: more than 15,000 bowls of pho were served to locals, tourists, and domestic and international diners. Approximately 50,000 visitors experienced the Pho Day 2025 event.
Over 30 pho stalls were bustling with activity at the event, with many famous pho restaurants running out of pho by the afternoon, such as Pho Thin Bo Ho and Pho Minh Pasteur...
Many diners enjoyed pho in the morning but continued to return to the festival, bringing along friends and family to enjoy even more pho dishes.
1,000 invitation tickets and over 8,000 vouchers worth 40,000 VND each were distributed on the first day. At least 10% of the pho sales revenue during the two-day event, along with contributions from readers and partner organizations, will be donated to the "Pho of Love" program, supporting people severely affected by floods and storms in Dak Lak province (formerly Phu Yen ).
Pho Day 2025 is expected to attract even more customers tomorrow, as word spreads quickly! Many pho restaurants have even run out of ingredients for two days.
Hai Thiền pho restaurant recorded a continuous line of customers - Photo: QUANG ĐỊNH
Pho H'Mong Village serves the last bowls of pho - Photo: QUANG DINH
With cashless payment methods, many foreigners, even those without readily available Vietnamese currency, can conveniently purchase pho vouchers - Photo: QUANG DINH
Payment by international Visa card - Photo: QUANG DINH
The Pho Day 12-12 program, now in its 9th year with the theme "Elevating Vietnamese Rice - Spreading Across Five Continents," will take place over two days, December 13th and 14th, at the former Tax Department Store area, 135 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City.
The program features nearly 30 famous and unique pho brands from North to South Vietnam, showcasing a diverse range of pho dishes reflecting the characteristics of different regions and local cultures.
With a price of 40,000 VND per bowl, the Pho Day festival on December 12, 2025, is expected to serve more than 20,000 servings over two days. The organizers will donate at least 10% of the pho sales revenue to the "Pho of Love" program, cooking and serving pho to people in the flood-stricken areas of Dak Lak province (formerly Phu Yen), which recently suffered damage from natural disasters.
The Pho Day 12-12 program is supported and coordinated by the Department of Foreign Affairs and Cultural Diplomacy - Ministry of Foreign Affairs, the Trade Promotion Department - Ministry of Industry and Trade , the Ho Chi Minh City Department of Industry and Trade, and the Vietnam Culinary Culture Association, with the diamond partnership of Acecook Vietnam Joint Stock Company for many years, and this year with the additional support of Ho Chi Minh City Development Commercial Bank (HDBank), Cholimex Food Joint Stock Company, Saigon Trading Corporation Limited (SATRA), Suntory Pepsico Beverage Company Limited...
Source: https://tuoitre.vn/50-000-luot-khach-do-ve-trong-ngay-dau-an-pho-thanh-toan-khong-tien-mat-len-ngoi-20251213202230703.htm
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