What opportunities will 'super AI video creator' Google Veo 3 bring?

The emergence of Google Veo 3 brings new opportunities in the creative field, but there are still concerns about ethics, originality and respect for copyright.

The Veo 3 model was introduced by Google at I/O 2025. Photo: Android Authority .

Veo 3 is one of Google's latest video -generating AI models. In just seconds, users can create short videos with full motion, lighting effects, dialogue, and background music without the need for dedicated recording equipment.

Since the beginning of the year, many AI models have emerged at a dizzying pace. For example, OpenAI's Sora stands out for its realistic 60-second videos, alongside ByteDance Seedance, Runway Gen-4, and Kling AI. Meanwhile, Google's Veo 3 stands out for its ability to create sharp videos and synchronized audio from just a line of text.

In the context of Google Veo 3 being widely launched in Vietnam, users have more useful tools to support their work and study. However, the effectiveness and high applicability of Veo 3 still depends largely on how it is used.

Impact on the creative sector

Public reaction in Vietnam to Veo 3 has been mixed, both enthusiastic and cautious, especially regarding the tool's impact on the creative sector.

Mr. Tom Nguyen, lecturer of Digital Media at the School of Communication and Design, RMIT University Vietnam, said that generative AI tools are not here to take away jobs or creative inspiration, but are helping creators focus on core values.

“In my companies, AI frees up time for artists to focus on creativity. VFX teams can handle complex sequences more flexibly. Game development teams no longer have to spend time programming from scratch.

“In toy manufacturing, we can find better materials and techniques in minutes instead of days like before,” Mr. Tom shared.

Google Flow is one of the video creation tools that uses the Veo 3 model. Photo: Google .

In addition to automating repetitive or overly technical steps, Mr. Tom believes that AI can help creators take on more directional roles such as art director, curator or creative strategist.

Beyond internal processes, tools like Veo 3 can also change the way creative teams present ideas to clients. For example, instead of using moodboards or static slides, teams can create short motion videos, mock-ups of commercials, or trailers.

“This level of visualization helps clients visualize ideas more clearly and more easily agree with the creative team's proposals, even experimental ideas,” Tom emphasized.

According to a representative of RMIT Vietnam, this shift could shape the future of the creative industry, especially for young creatives in Vietnam. Traditional roles such as editors and animators may no longer hold a central position. Instead, some new positions may appear such as command-based storytelling, AI-powered animation directing...

“You no longer need a big budget or a camera crew, just imagination and a clear command,” Tom shared. In other words, this could be a turning point for digital artists, content creators and small businesses looking to make their mark in the market.

Still concerned

In addition to the positive impact, some argue that generative AI tools can “erode” creativity. When many people use the same tools, products can feel mass-produced and quite similar. Therefore, Mr. Tom believes that creative people need to put more effort into their own uniqueness.

“In Vietnam, that means tapping into local language, emotional nuances, traditional storytelling and cultural depth. AI can mimic images, but it cannot recreate the soul hidden deep inside unless we allow it to,” Mr. Tom emphasized.

The Veo 3 fever in Vietnam also raised concerns about fake news or deepfake, AI videos created in a controversial direction to attract views.

Responding to Tri Thuc - Znews , Mr. Tom said that the above situation may be difficult to completely control, but users will become more aware of fake videos over time.

“It will be impossible to control the quality and quantity of AI-generated content. Organizations and businesses can create guidelines to promote awareness and caution.

Over time, I believe audiences will become more aware of artificial information. Skepticism, awareness, and overall critical thinking will increase. Someone can fool the public for a few months, but not for a few years,” Mr. Tom emphasized.

Mr. Tom Nguyen, lecturer of Digital Media at the School of Communication and Design, RMIT University Vietnam. Photo: RMIT Vietnam .

Copyright is also a topic worth discussing. Before Veo 3 came out, generative AI models were controversial in the creative community, with accusations of copyrighted content being used to train models by companies like Google and OpenAI. Even users can create content based on other people's ideas through AI.

According to the representative of RMIT Vietnam, original ideas are always appreciated the most over time. There will be copyright disputes in the beginning, but the audience in general is not interested in works that are not creative.

“Organizations like Google and OpenAI will always try to walk the line of legality. We often say they ‘should’ behave ethically, but that never really happens. What keeps them in line is public relations and risk mitigation,” Tom added.

Education towards creativity

Tools like Veo 3 come as Vietnam pushes its national strategy on digital transformation, creative economy and AI development.

According to Mr. Tom, the impact of generative AI can spread across the growing creative economy in Vietnam, from advertising companies, content creators, indie game designers and educational content development startups.

“With the right tools, a small team, or even just one person, can produce cinematic videos for storytelling, marketing, or educational purposes. This is a step forward that can level the playing field, helping local talent compete on the global stage,” Mr. Tom emphasized.

Video-generating AI tools like Veo 3 can change creative jobs. Photo: Pexels .

That is why education is a priority area in this transition. Some of Mr. Tom's suggestions include building a media training program that prioritizes creative thinking, professional ethics, and a focus on purpose instead of mere technical skills.

“Students should be taught how to craft statements as deeply as they would scripts, and how to rigorously proofread content as they would their own creations. The point is not to replace creativity, but to expand how we understand and apply it,” said a representative of RMIT Vietnam.

Ultimately, Tom notes that the future belongs to those who collaborate, not compete, with AI. Instead of trying to “beat AI,” humans can use it to tell stories that only humans can tell.

“Code lines can replace cameras but cannot replace human inspiration and creative perspective,” Mr. Tom shared.

Source: https://znews.vn/google-veo-3-tac-dong-linh-vuc-sang-tao-nhu-the-nao-post1574492.html