High-end Android smartphones are overshadowed by mid-range iPhones.

During the Covid-19 pandemic, iPhone users tended to keep their phones longer before deciding to upgrade. However, after the pandemic ended, this habit gradually changed as more people began upgrading their devices more frequently, even if they weren't too old. Notably, despite the efforts of Android manufacturers with high-end products, consumers still opted for Apple's affordable iPhones (iPhone mini and iPhone SE), even though these products only accounted for about 5% of iPhone sales in a year.

Despite not being highly rated, iPhone SE and mini sales are still much better than many high-end Android phones.

Changes in iPhone user shopping habits

The report indicates that the rate of iPhone upgrades has gradually returned to pre-pandemic levels; however, 2024 data reveals a notable shift. Specifically, 33% of users upgraded their iPhones after 3 years of use, 30% within 3 years, 27% within 2 years, and 9% in less than 1 year.

Compared to 2023, these percentages have changed significantly, from 36%, 33%, 24%, and 7% respectively. This suggests that those who bought new iPhones last year accelerated their phone upgrades, with numbers similar to those in 2020, the time when lockdowns due to the Covid-19 pandemic began.

Apple launches iPhone 16 with integrated AI software.

Although CIRP didn't give a specific reason for this change, several factors may have contributed, such as promotions from carriers and earlier phone upgrade offers, even for those with long-term installment plans. However, it's worth noting that iPhone sales continued to slow down during this period.

Overall, the shift in iPhone users' phone upgrade habits reflects fluctuations in the technology market and consumer demand, while also raising many questions about the future of these technology products.

Source: https://thanhnien.vn/smartphone-android-cao-cap-lep-ve-truoc-iphone-tam-trung-185250314085629882.htm