Yeast Era Joint Stock Company confidently claims to be one of only three factories in the world capable of producing protein from probiotics. With groundbreaking technology, Yera Protein is a nutritional product created from probiotics and proprietary processes to produce pure protein, free from additives or harmful chemicals. According to Yeast Era, the technology of recycling up to 99% of water in the production process helps reduce costs and protect the environment, minimizing CO2 and methane – two gases that contribute to climate change.
Yeast Era made a strong impression on Shark Tank Season 7, with 4 out of 5 Sharks offering to invest in the project. Initially, Yeast Era only sought 5 billion VND in funding, but due to the product's outstanding potential and the company's strategic vision, the Sharks increased their investment offer to 15 billion VND.
According to representatives from Yeast Era, this startup is not only focusing on the domestic market with the goal of replacing 10% of meat and dairy products (equivalent to $2.1 billion/year) but also expanding internationally.
Ms. Le Thanh Hoai Phuong - Founder and Director of Yeast Era - revealed on Shark Tank that the company has gradually penetrated markets such as Indonesia, India, the Middle East, Europe, and North America. Yeast Era's products are positioned as premium biological products at affordable prices compared to international competitors.
According to Yeast Era, Yera Protein not only offers technological benefits but also has the potential to support improved user health. With beta-glucan from probiotics, the product helps improve cardiovascular health. Polydextrose – another ingredient – supports digestion and reduces the risk of constipation.
Currently, Yeast Era aims to become one of the leading companies in the field of bioprotein production, providing safe, effective, and sustainable nutritional solutions.
Successfully raising 15 billion VND from investors on Shark Tank has affirmed the company's potential and appeal. Yeast Era is committed to continuing to invest in research and development of new technologies, expanding production scale, and strengthening international cooperation to solidify its position in the global market.
With its international expansion strategy and investment in technology, Yeast Era aims to become a shining star in the field of biotechnology, contributing to improving human health and protecting the environment.
Contact information: https://yeastera.com/
Ngoc Minh
Source: https://vietnamnet.vn/startup-protein-tu-men-vi-sinh-gay-an-tuong-o-shark-tank-mua-7-2318369.html
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