Creating momentum to promote on-site exports

Boost on-site customer outreach

Enterprises participating in the event series "Connecting international supply chains - Viet Nam International Sourcing 2024".

After 2 years of successful organization, the event series "Connecting international supply chains - Vietnam International Sourcing 2025" continues to be organized by the Ministry of Industry and Trade in coordination with the People's Committee of Ho Chi Minh City next September.

Previously, Viet Nam International Sourcing 2023 and 2024 attracted many international corporations such as: Aeon, Walmart, Decathlon, Coppel, Central Group, Lotte, IKEA ...; creating favorable conditions for Vietnamese enterprises to promote on-site exports, participating more deeply in the global supply chain. The event was highly appreciated by experts and businesses for its professionalism and meticulousness in organization. At the same time, it attracted about 10,000 visitors, trading with 300 distribution channels, importers, and prestigious industrial corporations from 60 countries and territories.

This is one of many on-site export promotion activities organized recently.

Director of the Trade Promotion Agency (Ministry of Industry and Trade) Vu Ba Phu said that trade promotion activities in the domestic market are becoming increasingly effective, affirming their important role in promoting export growth.

Over the years, the Department has coordinated with localities in 6 economic regions to organize a series of conferences to promote and boost on-site import and export. Along with that are monthly trade promotion conferences with the Vietnamese trade office system abroad. Thereby, it has created a platform to help localities and businesses, especially small and medium enterprises and startups, connect directly with domestic and foreign trade promotion organizations and agencies.

According to Vice President and General Secretary of the Vietnam Leather, Footwear and Handbag Association Phan Thi Thanh Xuan, in addition to trade promotion activities abroad, export promotion organized right in Vietnam brings many benefits to the industry.

“In addition to attracting many international brands and importers to Vietnam so that businesses can directly share information and update production status, this is also an opportunity to promote the image of the country, Vietnamese people and other potentials. For the footwear industry, on-site export promotion activities organized annually have created momentum for the industry to achieve good growth,” Ms. Phan Thi Thanh Xuan shared.

For the textile industry, trade promotion in the domestic market helps businesses reach traditional and new customers, as well as connect conveniently to the raw material supply chain. From there, catching up with higher value stages in the global textile value chain. In particular, small and medium-sized textile enterprises (accounting for nearly 90% of enterprises in the industry) benefit significantly from accessing new technologies, reducing advertising costs, and introducing products in a difficult context.

Innovation in trade promotion activities

However, in reality, many trade promotion activities are still formal, the goods introduced are poor and of low quality. In particular, the infrastructure is still limited when the whole country does not have large exhibition centers to organize international trade events to introduce goods to global buyers. In addition, the connection between ministries, branches and localities in organizing trade promotion activities is not tight... These are limitations that need to be overcome soon.

Dr. Hoang Xuan Hiep, Principal of Hanoi University of Industry, suggested that the Government should plan large-scale concentrated industrial zones for key export sectors. There should be large industrial zones for the industry, including wastewater treatment, green transformation infrastructure, and human resources. In addition, it is necessary to study appropriate financial support policies, taxes, and interest rates, and have human resource training policies for key export sectors.

To effectively implement trade promotion in the new context, experts said that it is necessary to promote in-depth promotion programs for each industry such as agricultural products, processed foods, wooden furniture, textiles, supporting industries, etc.; promote trade and investment combined with tourism promotion and experience; strengthen domestic supply-demand linkages, and form domestic supply chains, etc.

In 2025, within the framework of the national trade promotion program, a series of export promotion activities at home will be supported by the Trade Promotion Agency, such as: International Conference on Export Promotion of Vietnam's Leather and Footwear Industry 2025; International Conference on Rubber Industry in Vietnam 2025...

Mr. Vu Ba Phu said that in the coming time, the Ministry of Industry and Trade will promote comprehensive digital transformation in export promotion, from organizing virtual fairs to artificial intelligence (AI) analyzing industry data; increase promotion in new, potential markets such as the Middle East, South Asia, Africa. Along with that, it is developing the trade promotion capacity of localities, upgrading the capacity of regional trade promotion centers; providing in-depth support for small and medium-sized enterprises and innovative enterprises to enter international markets.

Source: https://hanoimoi.vn/tao-da-thuc-day-xuat-khau-tai-cho-703730.html