Implementing the OCOP Program in Hanoi: Bringing products to e-commerce platforms

Diversify distribution channels

The One Commune One Product (OCOP) program has been strongly implemented by Hanoi City for many years, contributing to increasing the value of agricultural products, building local brands and promoting sustainable rural economic development.

With more than 3,400 products evaluated and classified, Hanoi is not only the leader in developing OCOP products, but also holds a pioneering position in supporting activities to promote and consume regional OCOP products through a series of trade connection and trade promotion events.

OCOP products from across the country gathered at events organized by the Hanoi Department of Agriculture and Environment. Photo: Minh Phu

In fact, in recent times, the Hanoi Department of Agriculture and Environment has advised the City People's Committee to implement many coordination programs with the Ministry of Agriculture and Environment. As a result, Hanoi has now linked with 34 provinces and cities to build more than 1,500 safe agricultural and food supply chains to serve the people of the capital, and at the same time formed 172 production and consumption chains of agricultural, forestry and fishery products within the city.

In addition, the city also organizes a variety of promotional events such as: OCOP product exhibitions, seminars on "craft villages associated with OCOP brand building", OCOP product consultation and introduction weeks... At the same time, Hanoi has developed 110 OCOP product introduction and sales points, creating conditions for the capital's consumers to identify and consume OCOP products.

According to Deputy Director of Hanoi Department of Agriculture and Environment Nguyen Dinh Hoa, in the coming time, Hanoi will continue to implement forms of promotion and trade promotion for OCOP products. Typically: organizing fairs, exhibitions, and OCOP product weeks in Hanoi, such as the Vietnam OCOP Product Festival, to connect with consumers and large distribution systems.

The city has developed 115 points of introduction and sale of OCOP products; built 16 creative design centers, introduced, promoted and sold OCOP products associated with craft village tourism spots in the city, creating conditions for consumers in the capital to identify and consume OCOP products.

In addition, continue to promote e-commerce through e-commerce platforms, livestream sales on TikTok, Facebook, and YouTube to promote product stories.

For international trade promotion activities, the city will support entities to participate in international fairs in: UK, Italy, France, Sweden, Germany... to connect with foreign importers and trade promotion organizations. Focus on building the national OCOP brand, choosing typical products as gifts in diplomatic events.

In addition, we will cooperate with international organizations such as FAO to bring OCOP products into the global ecosystem. “We will continue to diversify distribution channels, from supermarkets, convenience stores to e-commerce, to bring OCOP products closer to global consumers,” Mr. Hoa affirmed.

60% of OCOP products are put on the floor

Recently, the Hanoi People's Committee issued a plan to implement the program "Digital booth - raising the level of the capital's traders" to promote the growth of the proportion of digital economy in Hanoi's GRDP. This is considered an opportunity for OCOP entities to enter the professional digital business environment, expand the market and improve the competitiveness of OCOP products.

According to the plan, Hanoi will pilot the opening of a "Hanoi Capital Product Store" on the Shopee e-commerce platform, focusing on introducing OCOP products and the city's key products. It is expected that over 60% of OCOP products from many product groups will be put on the platform, except for fresh agricultural and aquatic products. 100% of participating production and business establishments will have to apply digital technologies in their operations, from digital signatures, electronic contracts, electronic invoices to product traceability, ensuring transparency and safety for consumers.

Deputy Director of the Hanoi Department of Agriculture and Environment Nguyen Dinh Hoa listened to an introduction of OCOP products associated with the culture of the Central and Central Highlands provinces. Photo: Minh Phu

In the period from 2026 to 2030, the city will deploy the program "Digital booth - raising the level of the Capital's traders" to production and business establishments in the city. At the same time, develop "Hanoi Capital product booth" on social networking platforms, popular cross-border e-commerce platforms in Vietnam; connect Hanoi Technology Exchange with "Hanoi Capital product booth" to develop the capital's science and technology market.

“Hanoi Capital Product Booth” will gather 100% of products belonging to each OCOP product group of Hanoi (excluding fresh and processed agricultural and aquatic products belonging to the food group) and 50% of production and business establishments in the city trading products and goods in other fields.

The Hanoi People's Committee said that in order to increase the economic proportion of the capital, 100% of production and business establishments participating in the "Capital Region Product Booth" will receive advice, support, and guidance from the city in registering trademarks, logos, geographical indications, protecting intellectual property rights, and tracing the origin of products; at the same time, they will be trained, educated, and fostered in operating their booths on the "Hanoi Capital Product Booth".

According to the Hanoi People's Committee, the products appearing on online display booths on Shopee are all certified by competent authorities as OCOP products, ensuring the quality of goods allowed to circulate on the market, ensuring food hygiene and safety, with clear origin... to help consumers feel secure in receiving and using quality, safe products.

The city will guide and connect Vietnamese digital technology enterprises in the area to deploy digital technology solutions for production and business establishments participating in the "Hanoi Capital Product Booth", promoting the development of the city's digital technology product market.

( Information page in coordination with the Office of Coordination of the New Rural Development Program of Hanoi City)

Source: https://daibieunhandan.vn/thuc-hien-chuong-trinh-ocop-o-ha-noi-dua-san-pham-len-san-thuong-mai-dien-tu-10393158.html