Deploying the communication campaign "Vietnamese people use Vietnamese products"

The highlight of the program is the special communication campaign "Vietnamese people use Vietnamese products". *Photo: Luu Quyen*

The specific goal of the Program in 2025 is for total retail sales of goods and consumer service revenue to grow by about 10.5%, striving to reach 12%, thereby contributing to the economic growth target of 8.3-8.5% as directed by the Prime Minister.

At the same time, ensure the supply of essential goods, keep the market stable, and prevent shortages or unreasonable price increases, especially at the end of the year and during Tet.

The program also aims to reach at least 15 million consumers through communication and consumer promotion campaigns and involve more than 50,000 businesses.

In the 2026-2027 period, the Program expects to build a modern, unique and nationwide domestic trade platform; develop retail models with a strong Vietnamese imprint; promote the digital transformation ecosystem; and connect international trade infrastructure.

In the first year of implementation, the Ministry of Industry and Trade focused on urgent solutions such as: Stimulating domestic consumption; supporting production, distribution and retail enterprises; ensuring stable supply; restructuring towards sustainability; stabilizing prices; connecting supply and demand of goods in rural, mountainous and island areas and strengthening inspection and protection of consumers.

A highlight is the special communication campaign “Vietnamese people use Vietnamese products” – a renewed version of the campaign that has been implemented for more than a decade. Not only calling for the use of domestic goods, the new slogan affirms the quality of Vietnamese products on par with imported goods, while expanding the concept of “product” to include services, in line with modern consumption trends.

Along with that, a series of national-scale events will be held such as: "Vietnam Shopping Festival", concentrated promotion programs, fairs, events combining trade promotion with tourism and cultural festivals to create a strong spillover effect.

The plan also prioritizes supporting businesses to access preferential credit packages, reduce taxes and fees, prioritize businesses with high localization rates, products with clear origins, meeting green technology and ESG standards; and encourage Vietnamese retail businesses to expand their networks in rural, mountainous and remote areas.

In the next phase, the Program will focus on completing a transparent legal corridor, building a modern trade infrastructure, and developing a B2B agricultural product trading floor for key industries such as rice, coffee, pepper, tea, flowers, tropical fruits, seafood, etc. that meet international standards.

Source: https://hanoimoi.vn/trien-khai-chien-dich-truyen-thong-nguoi-viet-nam-dung-san-pham-viet-nam-711948.html