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Medical communication needs to change methods to avoid obsolescence

Báo Gia đình Việt NamBáo Gia đình Việt Nam07/07/2024


Yesterday (July 6, 2024), the University Medical Center of Ho Chi Minh City organized a seminar program titled "New Methods in Healthcare Communication".

The program attracted nearly 300 delegates.

Journalist Vu Manh Cuong – Director of the Central Center for Health Education and Communication, Ministry of Health , shared: “The University Medical Center of Ho Chi Minh City is leading in applying new communication trends. The series of workshops will help doctors, nurses, and medical staff become KMOLs (Key Medical Opinion Leaders), contributing to improving public health .

Professor Robert McClelland, Head of Business at RMIT University Vietnam, said: “The KMOLs series of workshops will help healthcare professionals develop communication skills, address challenges, and seize opportunities in healthcare communication .

The program features practical topics on legal aspects and the importance of health communication, presented by Mr. Nguyen Ngoc Hoi – Deputy Director of the Department of Information and Communications of Ho Chi Minh City and Dr. Nguyen Van Thang Long – Senior Coordinator/Senior Lecturer of the Public Relations program – Faculty of Communication and Design, RMIT University Vietnam, helping to protect and support healthcare professionals in disseminating accurate medical knowledge.

Professor, Doctor Truong Quang Binh – Former Deputy Director and Chairman of the Scientific Council of the University Medical Center of Ho Chi Minh City, commented that, in the new development phase, the hospital's initiative to build a team of KMOLs (Key Medical Experts) will encourage doctors and medical staff to be more proactive and professional in strongly disseminating communication messages, creating their influence in providing authentic and practical medical information to a large number of people.

Within the framework of the program, the seminar "Healthcare Professionals and Their Role in Influencing Society," led by Ms. Do Thi Nam Phuong, Head of the Communication Center of the University Medical Center of Ho Chi Minh City, provided practical insights and inspiration for every doctor, nurse, and healthcare worker to become a KMOL (Knowledge, Motivated, and Ethical Professionals), serving the community better.

Journalist Vu Manh Cuong highlighted the challenges facing medical communication in the digital age, particularly the spread of misinformation. He praised the Key Medical Opinion Leaders (KMOLs) initiative of the University Medical Center of Ho Chi Minh City, considering it a significant step forward in helping medical professionals convey accurate and effective information. Mr. Cuong also emphasized the importance of building a nationwide network of KMOLs to connect and share knowledge among medical professionals and raise public awareness.

MSc. Huynh Bao Tuan - Lecturer at the School of Management - Asian Institute of Technology in Vietnam, analyzed the differences and similarities in communication management at public and private healthcare facilities, and proposed solutions to improve communication effectiveness. MSc. Tuan emphasized that healthcare facility leaders need to invest in technology and human resource training to enhance communication effectiveness.

In his diverse roles as a doctor, writer-poet, and KOL in the healthcare field, Assoc. Prof. Dr. Le Minh Khoi – Head of the Science and Training Department at the University Medical Center of Ho Chi Minh City – shared his insights on the needs of doctors, nurses, and patients in healthcare communication.

He emphasized the importance of training communication skills for doctors and nurses so they can share accurate information, build trust with patients, and encourage their active participation in the KMOL network.

Speaking about the role of digital media and AI applications, Associate Professor Pham Cong Hiep – Head of the Creative Business Department, Vice Dean for Research and Innovation, Faculty of Business, RMIT University Vietnam, clearly outlined the necessary skills that KMOLs need to optimize the transmission of health information.

In conclusion, Assoc. Prof. Dr. Nguyen Hoang Bac – Director of the University Medical Center of Ho Chi Minh City – affirmed: “The spread and positive impact of KMOLs demonstrates the social responsibility of healthcare professionals to the community.”

The KMOLs initiative, with the support of the hospital, is a groundbreaking idea. We welcome all those with a passion for society to join the KMOLs network to create value for the community.”

Starting in July 2024, the University Medical Center of Ho Chi Minh City will collaborate with RMIT International University Vietnam to organize a series of 10 workshops on KMOLs.

The program will equip healthcare professionals with a foundation of knowledge and communication skills, opening up career opportunities and facilitating personal development.



Source: https://giadinhonline.vn/truyen-thong-y-te-can-thay-doi-phuong-thuc-tranh-lac-hau-d199961.html

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