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Vertu Agent Q and the journey to preserve the spirit of British craftsmanship

As AI becomes the new standard of technology, Vertu still chooses its own path: combining AI with craftsmanship to create the standard of “technological luxury”.

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng25/10/2025

Vertu Agent Q with unique craftsmanship
Vertu Agent Q with unique craftsmanship

The world of technology is witnessing unprecedented change, AI is deeply involved in technology products and at the Vertu factory in England, artisans still quietly sew each leather line, polish each piece of steel and assemble hundreds of components completely by hand... alongside AI.

The “human touch” philosophy has been at the core of what has made Vertu different for more than two decades. Each product is completed by a single craftsman, who signs his or her signature after the device is assembled as a pledge of honor and responsibility. That process is maintained even when the company’s most high-end smartphones are launched to connoisseurs.

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Most recently, Vertu has just launched the Agent Q smartphone, the latest version in the product line applying artificial intelligence (AI), where modern technology is enhanced by the art of craftsmanship, creating a new standard for the concept of "technological luxury".

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Agent Q still carries the spirit of British craftsmanship but is combined with modern technology: a 150kg steel frame, more than 320 meticulously assembled components, a SIM tray inspired by the "Falcon's Wings", a symbol of power and freedom.

Another highlight is the 180° seamless leather covering the body, using traditional saddle stitching techniques. Every detail, from the ruby ​​control keys to the 1,200°C ceramic pillows, shows that Vertu still considers craftsmanship as an artistic value.

Inside that meticulously crafted design is Vertu's next-generation AI platform. Agent Q operates on the Agent Phone system, allowing users to give commands with their intention, and the device will automatically execute them completely. The AIGS Concierge system operates 24/7, combining artificial intelligence with a team of real concierges, capable of learning habits, predicting needs and handling even special requests. The three pillars of a global Agent network, proactive service and humans in the loop help Vertu create a uniquely personalized experience: where technology serves rather than commands.

As the world enters the AI ​​era, the choice to retain the handcrafted element may seem “backwards”. But it is this persistence that makes Vertu a rare brand that is still associated with human emotions, where each phone has its own story.

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In Vietnam, Vertu Vietnam has seen a significant increase in the number of customers ordering bespoke products since the beginning of the fourth quarter. Partly due to the trend of personalized gifts, partly because users appreciate the durability, safety and privacy of the Vertu OS security system. For those who love luxury technology, Agent Q is proof that emotions and craftsmanship still have a place in the AI ​​era.

“Vietnamese customers are increasingly demanding more from the products they choose. A luxury phone now not only needs to be strong in technology but also needs to carry emotions and personal values. Vertu Vietnam always tries to maintain that spirit, so that each phone delivered to the owner is a work of art with its own unique mark,” said a representative of Vertu Vietnam.

Along with the craftsmanship, Vertu also built a “four-layer security fortress”, including a military- grade encryption chip, a “three-world” system for work, personal and private, and an exclusive security application with end-to-end encrypted chat. It is the combination of AI and exquisite craftsmanship that has helped Vertu redefine the standards of luxury phones in the era of smart connectivity.

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As the appeal of high-end Vertu lines such as Agent Q, Signature V 4G or Metavertu 2 Max increases sharply in Vietnam, the market also has many sources of goods of unknown origin. These devices can be hand-carried, of unknown origin, uninspected, without international warranty certification, posing great risks to quality and privacy.

To ensure the rights of users, Vertu worldwide only authorizes official distribution to Vertu Vietnam - the only unit in Vietnam that is granted factory certification, global warranty and genuine after-sales service. Choosing to buy at official showrooms also helps customers experience the Vertu standard handover process and lifetime support throughout the usage process.

Source: https://www.sggp.org.vn/vertu-agent-q-va-hanh-trinh-giu-tinh-than-thu-cong-anh-quoc-post819871.html


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