Why is Vertu always positioned in the super luxury segment?

Not just a means of communication, Vertu phones have become a symbol of the global elite, and the Vietnamese market is no exception.

Vertu is worth from several hundred million dong.

In Vietnam, Vertu has quickly repositioned its super luxury brand and has a value ranging from several hundred million VND to billions of VND per phone. Product lines such as Signature V 4G, Metavertu 2 Max or Ironflip are still continuously sought after.

Not only a product of the traditional super-rich class, Vertu today is also attracting special attention from young customers, early and successful people. Vertu Vietnam recorded that in the first quarter of 2025, up to 65% of new customers were under 45 years old, of which the 30-40 year old group accounted for the highest proportion.

In addition, about 45% of customers are young business owners, startup founders, and KOLs in the investment and technology fields. Notably, nearly 20% of Vertu buyers are female.

Vertu models such as Signature V 4G, Metavertu 2 Max or Vertu Ironflip all have handcrafted designs, titanium frames, monolithic sapphire glass and covers made of crocodile, calfskin, snakeskin... The retail price of Vertu models depends on the version and depends on the rare materials that customers choose to "customize" more.

Not just stopping at handmade value, Vertu is proactively adapting to the digital age. Unlike mass technology brands, Vertu does not simply sell a device. The Metavertu 2 Max phone model is currently one of the first phones in the world to integrate Web3, crypto wallet and absolute security...

With the values of Vertu, luxury collectors in Vietnam are also starting to add Vertu to their investment portfolio as a search for a harmonious lifestyle.

Currently, Vertu Vietnam is the only official Vertu distributor and retailer in Vietnam through 2 stores in Ho Chi Minh City: Caravelle Saigon Hotel (19-23 Lam Son Square, District 1) and 71 Dong Khoi, District 1.

BINH LAM

Source: https://www.sggp.org.vn/vi-sao-vertu-luon-duoc-dinh-vi-o-phan-khuc-sieu-sang-post791515.html