Vietnam emerges as a favorite year-end destination

VTV.vn - As the year-end festive atmosphere approaches, Vietnam is increasingly chosen by families in the region and around the world for the upcoming holiday.

Based on search data from September to November for stays from December 2025 to January 2026, Agoda said demand for family travel to Vietnam has increased by 30% compared to the same period last year. Accordingly, Vietnam is becoming a top attractive destination for international families. In December and January, South Korean tourists topped the list, followed by India, Singapore, Australia and Malaysia.

Notably, searches from Indian visitors increased the most with an increase of 186%. Malaysia also recorded an impressive growth of 74%, affirming Vietnam’s appeal as a favorite family travel destination in Southeast Asia and beyond. Families choose Vietnam for its unique culture and cuisine , diverse landscapes, and a system of child-friendly resorts and entertainment venues.

Phu Quoc Island topped the list of most searched destinations for international families, with a 47% increase in searches, thanks to its white sand beaches, clear blue waters and natural parks. It is an ideal destination for multi-generational holidays. Da Nang followed with a 42% increase, featuring beautiful beaches, easy -going activities and the Ba Na Hills theme park. Nha Trang ranked third, remaining a favorite thanks to its long coastline, family-friendly resorts and diverse island experiences.

In fourth place, Ho Chi Minh City attracts visitors with its rich cuisine, modern entertainment areas and day trips to the Mekong Delta. In the North, Hanoi still attracts visitors with its cultural heritage, museums and festive atmosphere, becoming the final piece in the top 5 ideal family destinations during the festive season in Vietnam.

While most Vietnamese families tend to avoid international travel at the end of the year and prefer to wait until the Lunar New Year, China stands out as a notable exception. Among the top 20 foreign destinations searched by Vietnamese families for the December-January period, interest in Shanghai increased by 58% and Beijing by 59%. New direct flights from Hanoi to many Chinese cities have also contributed to this trend, making it significantly easier to travel abroad at the end of the year.

Source: https://vtv.vn/viet-nam-vuon-len-tro-thanh-diem-den-yeu-thich-dip-cuoi-nam-100251209193550135.htm