Russia Corner is a dedicated shopping space for products from Russia, marking an important milestone in WinMart's strategy to enhance customer experience and bring rich cultural experiences from different countries into its modern shopping space. The opening ceremony took place on June 12, in the atmosphere of celebrating the National Day of the Russian Federation.
The opening event attracted strong attention from many customers in the capital. Not only a product display area, Russia Corner is also part of WinMart's long-term development strategy, aiming to bring world cultural experiences into modern shopping spaces, contributing to enriching the cultural life of Vietnamese consumers. Russia Corner is decorated with the theme "Soul of Russia", to honor the rich and inspiring cultural heritage of this country.
Russia Corner serves 170 product codes (SKUs) from more than 30 Russian manufacturers. Here, customers will be immersed in a cultural space imbued with Russian culture, from soft Blini cakes, warm cups of Samovar tea, to original bottles of Russian vodka. The products not only meet shopping needs but also bring opportunities for Vietnamese consumers to explore and experience Russian culture in a vivid way.
Russian Ambassador to Vietnam, General Director of WinCommerce and delegates cut the ribbon to open the Russia Corner space at Winmart Royal City.
The Russia Corner space is an important part of WinMart's strategy to develop experiential shopping models. Each product here has a strong cultural imprint, reflecting WinMart's goal of creating multi-dimensional shopping spaces where customers not only shop but also deeply connect with international cultural values. From smoked sausages, black bread, Russian chocolate to original vodka products, all are officially imported, carefully selected and distributed at preferential prices, bringing an international experience right in Vietnam.
Russia Corner is a strategic step in WinMart's journey to continue enriching customers' shopping experience, connecting emotions and creating unique cultural values from around the world.
With a special promotion from June 12 to June 20, 2025, customers can enjoy Russian products and participate in gift minigame experiences at the counter, helping them not only shop but also fully explore Russian culture.
The opening ceremony was attended by representatives of the Embassy of the Russian Federation in Vietnam, the Russian Ministry of Agriculture , the Russian Trade Commission in Vietnam, retail partners and representatives of WinCommerce.
In the coming time, WinMart will continue to expand interactive activities, experience programs and explore Russian culture at many large supermarkets nationwide.
This is part of WinCommerce's long-term strategy to bring shopping experiences not only about products, but also about cultural values, affirming WinMart as a pioneer brand in bringing the world closer to Vietnamese consumers.
Source: https://nhandan.vn/winmart-ra-mat-khong-gian-mua-sam-russia-corner-kham-pha-nuoc-nga-giua-long-sieu-thi-viet-post886697.html
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