Building "Dalat Strawberry" street

Dalat strawberries have become a typical product of the foggy city. The cool climate in the highland city has created ideal conditions for growing and developing strawberries, a fruit that is not only delicious but also rich in nutrients, loved by many people. Nguyen Cong Tru Street - Ward 2, Da Lat City is currently a street with many households selling this specialty.

Dalat strawberries are a popular fruit.

• IMPROVING REPUTATION FROM CERTIFIED BRAND

On May 15, 2020, the Department of Intellectual Property issued a decision to grant a certificate of registration of the certification trademark for the product "Da Lat Strawberry" and the certification trademark "Da Lat Persimmon". In the context of goods that do not ensure the quality and origin of protected products being exploited and counterfeited by some subjects in the market as present, the certification trademarks "Da Lat Strawberry" and "Da Lat Persimmon" were born and protected by exclusive rights nationwide, creating favorable conditions for the development of the production of local agricultural products.

However, for these brands to stand firm in the market and become a strong brand of the whole country, the role of units, organizations and individuals who are the direct users and beneficiaries of the brand is extremely important and needs to ensure the quality and enhance the reputation of the recognized and protected brand.

According to information from the People's Committee of Da Lat City, the city currently has about 170 hectares of strawberry growing area, of which 150 hectares are applying high-tech solutions such as: using new varieties, cultivating in greenhouses, watering and fertilizing through drip irrigation systems. The application of high technology in strawberry cultivation has brought good results with the average value of high-tech strawberries reaching 3 - 4 billion VND/ha/year.

• "DA LAT STRAWBERRY" STREET

In recent years, Da Lat has developed an area called "Da Lat Strawberry" street by locals and tourists on Nguyen Cong Tru Street (Ward 2). This is not only a place for tourists to enjoy and shop for strawberry products but also an attractive destination, imbued with the unique cultural features of Da Lat. It is known that at first, on Nguyen Cong Tru Street, there were only 12 households producing and trading strawberries. After many years of operation, the neighboring people found that this model really brought high economic efficiency and stable income, so it has created a spread, up to now there are more than 30 households trading strawberries on this street.

Mr. Doan Ba ​​Huan - Vice Chairman of Ward 2 People's Committee said: Right from the beginning, the government invited strawberry businesses to work, agreed on the way of doing things and proposed suitable solutions to serve tourists in the best way. This was supported by the households and has been maintained stably for many years. State management work has been maintained regularly, from the stage of stabilizing the decoration and arrangement of strawberries to the stage of unifying the signs, hygiene, and urban order when visitors come to visit and buy strawberries... At the same time, the locality has printed the phone numbers of the road team leader and the leader in charge to receive feedback from the people... Thereby, promptly preventing unhealthy business activities.

• PRESERVING THE DA LAT STRAWBERRY BRAND

After the "Da Lat Strawberry" brand is established, the work of protecting and maintaining the reputation of the brand is very important. One of the most important factors in maintaining the brand is to ensure that the product quality is always stable and high-class. Maintaining a strict quality control process from harvest to the time the product reaches the consumer is extremely necessary. These processes need to be closely monitored to ensure that Da Lat strawberries are not counterfeited or have quality fraud.

In particular, ensuring consumer rights is one of the important factors in the sustainable development of the Dalat strawberry brand. Consumers are not only interested in product quality but also require other benefits such as: food safety, convenient shopping experience.

In addition, small factors in consumer protection policies such as product returns when there are errors, protecting the rights of reasonable and transparent prices are very important... Ms. Le Thi Bich Phuong (a Dalat strawberry grower, applying the high-tech agricultural application model in greenhouses) in Ward 6, Dalat said: "We, the people of Dalat, love the city and its typical products. Preserving the "Dalat Strawberry" brand is an opportunity for us, the strawberry growers and traders, to promote our responsibility. We are very grateful to the local government and the relevant agencies for their attention to protecting this brand so that consumers can avoid confusion and distinguish it from Chinese products mixed in and disguised as Dalat strawberries."

Mr. Pham Thanh Vien - Party Secretary of Ward 2, Da Lat City shared: Implementing the task of economic development, focusing on tourism , services and trade according to Resolution 06 of Da Lat City Party Committee; tourism and services continue to receive investment attention and development with focus and key points. The locality focuses on propaganda and mobilization of business establishments to build a healthy business environment, creating favorable conditions for the development of service and trade businesses; in which, effectively promoting the Nguyen Cong Tru strawberry street model.

Also according to the Party Secretary of Ward 2, with the desire to stabilize people's lives, take advantage of local strengths, develop trade and tourism from the traditional strawberry growing profession, the activities of the "strawberry street" also aim to protect the strawberry variety with the Da Lat brand, helping people stick with the long-standing traditional strawberry growing profession; on the other hand, it also aims to preserve and develop the strawberry growing area.

With stable activities in recent times, strawberry growers and processors hope to build Nguyen Cong Tru Street into a reliable address for tourists to visit and buy specialties and souvenirs when traveling in the mountain town of Da Lat.

Source: http://baolamdong.vn/kinh-te/202502/xay-dung-duong-pho-dau-tay-da-lat-d2d2377/